Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
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The instance Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland represents a material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
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Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
Resource Information
The instance Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland represents a material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
- Label
- Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
- Title remainder
- the science behind why we buy
- Statement of responsibility
- Phil Barden ; foreword by Rory Sutherland
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Contents
- Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour -- 2.The Moment of Truth: Decoding Purchase Decisions -- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints -- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference -- 5.Goals: The Driving Forces of Purchase Decisions -- 6.From Positioning to Touchpoints: Bringing Value to Life
- Control code
- 000050387794
- Dimensions
- 24 cm.
- Extent
- xviii, 270 pages
- Isbn
- 9781118345603
- Isbn Type
- (cloth : alk. paper)
- Other physical details
- illustrations (chiefly color)
- Record ID
- u135329
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/resource/LV2yxc1C8WM/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/resource/LV2yxc1C8WM/">Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
