The marketing series, 1, The internet revolution

Resource Information

The work The marketing series, 1, The internet revolution represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.

Label

The marketing series, 1, The internet revolution

Title number

1

Title part

The internet revolution

Title variation

Internet revolution

Contributor

• Kanopy (Firm)

Subject

• Digital media
• Internet marketing
• Marketing -- History
• Television advertising

Language

eng

Summary

This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters. Television: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda. Digital marketing: the internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools. The downside: the digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?

Cataloging source

UtOrBLW

Characteristic

videorecording

Date time place

Originally produced by TV Choice in 2010

Runtime

31

Technique

live action