Hooked : how to build habit-forming products
Resource Information
The work Hooked : how to build habit-forming products represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Language Material, Books.
The Resource
Hooked : how to build habit-forming products
Resource Information
The work Hooked : how to build habit-forming products represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Language Material, Books.
- Label
- Hooked : how to build habit-forming products
- Title remainder
- how to build habit-forming products
- Statement of responsibility
- Nir Eyal with Ryan Hoover
- Language
- eng
- Summary
- Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles, " these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- Target audience
- adult
Context
Context of Hooked : how to build habit-forming productsWork of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/resource/0_Q7wSUShkk/" typeof="CreativeWork http://bibfra.me/vocab/lite/Work"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/resource/0_Q7wSUShkk/">Hooked : how to build habit-forming products</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>