Hooked : how to build habit-forming products

The Resource Hooked : how to build habit-forming products
Label
Hooked : how to build habit-forming products
Title remainder
how to build habit-forming products
Statement of responsibility
Nir Eyal with Ryan Hoover
Creator
Contributor
Author
Subject
Language
eng
Summary
Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles, " these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App
Dewey number
658.8
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Target audience
adult

Context

Context of Hooked : how to build habit-forming products

Work of

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