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The Resource The marketing series, 1, The internet revolution, (online streaming)

The marketing series, 1, The internet revolution, (online streaming)

Contributor
Summary
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters. Television: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda. Digital marketing: the internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools. The downside: the digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?
Language
eng
Work
Instance
Label
The marketing series, 1, The internet revolution
Title
The marketing series
Title number
1
Title part
The internet revolution
Title variation
Internet revolution
Contributor
Subject
Language
eng
Summary
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust and environmental disasters. Television: The 1960s saw the beginning of a "golden age" of television advertising. By the end of the '60s, 80% of the market could be reached through three single commercials in prime time television. Ads for Cadbury and Coca-Cola had a huge impact. In recent years the explosion of TV channels has changed the marketing landscape. But TV remains important. Ads have become longer - 60 second dreams and "mini-masterpieces" for companies like Guiness and Honda. Digital marketing: the internet now makes possible relationship marketing. Customer service has become an essential part of the "brand experience". The internet allows producers to know more about their customers than ever before - but what about personal privacy? Direct marketing has gone digital - but this creates problems of junk emails and spam. Social networking, twitter, blogs and viral marketing are all vital marketing tools. The downside: the digital revolution gives customers more input into the brands and products they buy. But the history of marketing is one of deception and lies. Is it leading to growing levels of mental illness as people confuse their real needs with things they simply want?
Cataloging source
UtOrBLW
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 2010
http://library.link/vocab/relatedWorkOrContributorName
Kanopy (Firm)
Runtime
31
http://library.link/vocab/subjectName
  • Internet marketing
  • Marketing
  • Television advertising
  • Digital media
Technique
live action
Label
The marketing series, 1, The internet revolution, (online streaming)
Link
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1064907
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 31 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064907
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)956893544
System details
Mode of access: World Wide Web
Video recording format
other
Label
The marketing series, 1, The internet revolution, (online streaming)
Link
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1064907
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 31 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064907
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)956893544
System details
Mode of access: World Wide Web
Video recording format
other

Subject

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