The Resource The hard sell : the tricks of political advertising, Dee Madigan
The hard sell : the tricks of political advertising, Dee Madigan
Resource Information
The item The hard sell : the tricks of political advertising, Dee Madigan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 2 library branches.
Resource Information
The item The hard sell : the tricks of political advertising, Dee Madigan represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 2 library branches.
- Summary
- In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt
- Language
- eng
- Extent
- xvii, 206 pages
- Note
- Includes index
- Isbn
- 9780522866308
- Label
- The hard sell : the tricks of political advertising
- Title
- The hard sell
- Title remainder
- the tricks of political advertising
- Statement of responsibility
- Dee Madigan
- Title variation
- Tricks of political advertising
- Language
- eng
- Summary
- In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt
- http://library.link/vocab/creatorName
- Madigan, Dee
- Dewey number
- 324.73
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Government and the press
- Political campaigns
- Advertising, Political
- Press and politics
- Australia
- Label
- The hard sell : the tricks of political advertising, Dee Madigan
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- still image
- text
- Control code
- 18199841
- Dimensions
- 20 cm.
- Extent
- xvii, 206 pages
- Isbn
- 9780522866308
- Other physical details
- illustrations
- Label
- The hard sell : the tricks of political advertising, Dee Madigan
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- still image
- text
- Control code
- 18199841
- Dimensions
- 20 cm.
- Extent
- xvii, 206 pages
- Isbn
- 9780522866308
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-hard-sell--the-tricks-of-political/qj01TWMHpAc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-hard-sell--the-tricks-of-political/qj01TWMHpAc/">The hard sell : the tricks of political advertising, Dee Madigan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-hard-sell--the-tricks-of-political/qj01TWMHpAc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-hard-sell--the-tricks-of-political/qj01TWMHpAc/">The hard sell : the tricks of political advertising, Dee Madigan</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
