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The Resource The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers, by Reza Soudagar, Vinay Iyer, Volker Hildebrand

The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers, by Reza Soudagar, Vinay Iyer, Volker Hildebrand

Label
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers
Title
The customer experience edge
Title remainder
technology and techniques for delivering an enduring, profitable and positive experience to your customers
Statement of responsibility
by Reza Soudagar, Vinay Iyer, Volker Hildebrand
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Soudagar, Reza
Dewey number
658.812
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Iyer, Vinay
  • Hildebrand, Volker
http://library.link/vocab/subjectName
  • Customer relations
  • Consumer satisfaction
  • Customer services
Label
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers, by Reza Soudagar, Vinay Iyer, Volker Hildebrand
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Customer experience : the new competitive battleground -- Customer experience in the new normal -- The four essentials of profitable customer experience -- Case study: "Grocer moves shopping to the palms of customers' hands" -- B2B customer experience: different animal, same spots -- Case study: "Focus on customer success yields substantial cost savings at synopsys" -- Making it happen -- Throwing out the old playbook -- Mini profile: "Cardinal health transforms customer experience with a cross-company service system" -- The new customer experience recipe -- Mini profile: "Through engagement and interaction, the lego group plays well with customers" -- A fresh look at the top and bottom lines -- Technology : the core ingredient -- The underlying foundation for the customer experience edge -- Case study : customers, not cars, now drive auto importer's strategy -- Adding disruptive technologies to advance the game -- Case study: "Cementing customer bonds" -- It as the catalyst of ce transformation -- Sustaining the "wow" -- Ten on-ramps to the customer experience freeway -- Measures of success -- Emerging economies : exporting profitable customer experience -- Mini profile: "Customer experience at akbank surpassed only by turkish bank's growth" -- The future of customer experience -- Action items for the customer experience edge -- Afterword: customer experience edge in action at SAP
Control code
000047379718
Extent
xxvi, 292 p.:
Isbn
9780071786973
Isbn Type
(alk. paper)
Lccn
2011029505
Other physical details
tabs.
Label
The customer experience edge : technology and techniques for delivering an enduring, profitable and positive experience to your customers, by Reza Soudagar, Vinay Iyer, Volker Hildebrand
Publication
Bibliography note
Includes bibliographical references and index
Contents
Customer experience : the new competitive battleground -- Customer experience in the new normal -- The four essentials of profitable customer experience -- Case study: "Grocer moves shopping to the palms of customers' hands" -- B2B customer experience: different animal, same spots -- Case study: "Focus on customer success yields substantial cost savings at synopsys" -- Making it happen -- Throwing out the old playbook -- Mini profile: "Cardinal health transforms customer experience with a cross-company service system" -- The new customer experience recipe -- Mini profile: "Through engagement and interaction, the lego group plays well with customers" -- A fresh look at the top and bottom lines -- Technology : the core ingredient -- The underlying foundation for the customer experience edge -- Case study : customers, not cars, now drive auto importer's strategy -- Adding disruptive technologies to advance the game -- Case study: "Cementing customer bonds" -- It as the catalyst of ce transformation -- Sustaining the "wow" -- Ten on-ramps to the customer experience freeway -- Measures of success -- Emerging economies : exporting profitable customer experience -- Mini profile: "Customer experience at akbank surpassed only by turkish bank's growth" -- The future of customer experience -- Action items for the customer experience edge -- Afterword: customer experience edge in action at SAP
Control code
000047379718
Extent
xxvi, 292 p.:
Isbn
9780071786973
Isbn Type
(alk. paper)
Lccn
2011029505
Other physical details
tabs.

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