The Resource The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken
The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken
Resource Information
The item The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- "This book is about creating a corporate culture that is so focused on taking care of and tending to employees and customers that the culture itself creates evangelists. Evangelists are special people who go out of their way to tell the world just how great you and your company are. They are exactly the kind of advocates that you want your organization's culture to create. That's the end result of The Cult of the Customer. There are many companies who have managed to build a culture that has reached this level-a culture rooted in a concept called amazement. In this book, I'll tell you their stories, show you exactly how they made The Cult of the Customer happen, and show you how you can make it happen, too. You'll start by determining what cult you're in now and then by figuring out what cult you want to be in. Bear this in mind as you make your way through this book: a cult is nothing more or less than a system of shared belief, interest, or experience-in other words, a group of people with a shared agreement about what they will be cultivating together. When it comes to business, I'm in a cult, and I hope you are, too: The Cult of the Customer! Years ago, I identified five phases that customers go through from the time they first start doing business with you until they become loyal to you and your company. That much was set, even though the names I gave those phases changed over time. Here is the interesting part-the part that matters to you and me as business people. Employees of your company go through identical phases. So for a company to create an amazing experience-one that creates not just loyal customers but company evangelists-the employees of that company must move through these phases before the customers do. These phases are the various cults that your company may be in. You'll learn about all these phases in this book"--
- Language
- eng
- Edition
- Updated new edition.
- Extent
- 280 pages
- Note
- Earlier edition published in 2009 by John Wiley & Sons
- Contents
-
- Part One: The purpose of your business
- Part two: the five cults
- Part three: The journey to amazement
- Part four: Amazement in action
- Part five: Creating the cult of the customer
- Isbn
- 9781640951532
- Label
- The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists
- Title
- The cult of the customer
- Title remainder
- create an amazing customer experience that turns satisfied customers into customer evangelists
- Statement of responsibility
- Shep Hyken
- Language
- eng
- Summary
- "This book is about creating a corporate culture that is so focused on taking care of and tending to employees and customers that the culture itself creates evangelists. Evangelists are special people who go out of their way to tell the world just how great you and your company are. They are exactly the kind of advocates that you want your organization's culture to create. That's the end result of The Cult of the Customer. There are many companies who have managed to build a culture that has reached this level-a culture rooted in a concept called amazement. In this book, I'll tell you their stories, show you exactly how they made The Cult of the Customer happen, and show you how you can make it happen, too. You'll start by determining what cult you're in now and then by figuring out what cult you want to be in. Bear this in mind as you make your way through this book: a cult is nothing more or less than a system of shared belief, interest, or experience-in other words, a group of people with a shared agreement about what they will be cultivating together. When it comes to business, I'm in a cult, and I hope you are, too: The Cult of the Customer! Years ago, I identified five phases that customers go through from the time they first start doing business with you until they become loyal to you and your company. That much was set, even though the names I gave those phases changed over time. Here is the interesting part-the part that matters to you and me as business people. Employees of your company go through identical phases. So for a company to create an amazing experience-one that creates not just loyal customers but company evangelists-the employees of that company must move through these phases before the customers do. These phases are the various cults that your company may be in. You'll learn about all these phases in this book"--
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Hyken, Shep
- Dewey number
- 658.812
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Customer services
- Customer loyalty
- Customer relations
- Target audience
- adult
- Label
- The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken
- Note
- Earlier edition published in 2009 by John Wiley & Sons
- Bibliography note
- Includes bibliographical references (pages 257-264) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part One: The purpose of your business -- Part two: the five cults -- Part three: The journey to amazement -- Part four: Amazement in action -- Part five: Creating the cult of the customer
- Control code
- 000068145393
- Dimensions
- 23 cm.
- Edition
- Updated new edition.
- Extent
- 280 pages
- Isbn
- 9781640951532
- Lccn
- 2019033249
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1155623018
- Label
- The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken
- Note
- Earlier edition published in 2009 by John Wiley & Sons
- Bibliography note
- Includes bibliographical references (pages 257-264) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part One: The purpose of your business -- Part two: the five cults -- Part three: The journey to amazement -- Part four: Amazement in action -- Part five: Creating the cult of the customer
- Control code
- 000068145393
- Dimensions
- 23 cm.
- Edition
- Updated new edition.
- Extent
- 280 pages
- Isbn
- 9781640951532
- Lccn
- 2019033249
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)1155623018
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-cult-of-the-customer--create-an-amazing/LrunP2szOZM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-cult-of-the-customer--create-an-amazing/LrunP2szOZM/">The cult of the customer : create an amazing customer experience that turns satisfied customers into customer evangelists, Shep Hyken</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
