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The Resource The attention merchants : the epic scramble to get inside our heads, Tim Wu

The attention merchants : the epic scramble to get inside our heads, Tim Wu

Creator
Author
Summary
  • "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--
  • "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Language
eng
Work
Publication
Edition
First edition.
Extent
viii, 403 pages
Isbn
9780385352017
Instance
Label
The attention merchants : the epic scramble to get inside our heads
Title
The attention merchants
Title remainder
the epic scramble to get inside our heads
Statement of responsibility
Tim Wu
Creator
Author
Subject
Language
eng
Summary
  • "From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature--cognitive, social, and otherwise--in ways unimaginable even a generation ago"--
  • "From Tim Wu, author of award-winning The Master Switch, and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves"--
Cataloging source
DLC
http://library.link/vocab/creatorName
Wu, Tim
Dewey number
659.1042
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Consumer behavior
  • Marketing
Target audience
adult
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 347-385) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
000057383328
Dimensions
25 cm.
Edition
First edition.
Extent
viii, 403 pages
Isbn
9780385352017
Isbn Type
(hardback)
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
YBP12799819
System control number
(OCoLC)934676297
Label
The attention merchants : the epic scramble to get inside our heads, Tim Wu
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 347-385) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
000057383328
Dimensions
25 cm.
Edition
First edition.
Extent
viii, 403 pages
Isbn
9780385352017
Isbn Type
(hardback)
Lccn
2016010140
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
YBP12799819
System control number
(OCoLC)934676297

Subject

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