The Resource Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Resource Information
The item Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Edition
- 1st ed.
- Extent
- p. cm.
- Contents
-
- The power of relationships
- The power of publicity
- The power of your personal or company brand
- The power of planning
- The power of reputation
- Control the agenda
- Take either road: just stick to it
- Stick to the script
- The sin of spin
- Rethinking reputation
- Isbn
- 9780230338333
- Label
- Rethinking reputation : how PR trumps marketing and advertising in the new media world
- Title
- Rethinking reputation
- Title remainder
- how PR trumps marketing and advertising in the new media world
- Statement of responsibility
- Fraser P. Seitel, John Doorley
- Language
- eng
- http://library.link/vocab/creatorName
- Seitel, Fraser P
- Dewey number
- 659.2
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Doorley, John
- http://library.link/vocab/subjectName
-
- Internet in publicity
- Reputation
- Social media
- Internet in public relations
- Corporate image
- Public relations
- Publicity
- Label
- Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
- Bibliography note
- Includes bibliographical references
- Contents
- The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
- Control code
- 000048999090
- Edition
- 1st ed.
- Extent
- p. cm.
- Isbn
- 9780230338333
- Label
- Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
- Bibliography note
- Includes bibliographical references
- Contents
- The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
- Control code
- 000048999090
- Edition
- 1st ed.
- Extent
- p. cm.
- Isbn
- 9780230338333
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Rethinking-reputation--how-PR-trumps-marketing/qYSszWaFe1g/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Rethinking-reputation--how-PR-trumps-marketing/qYSszWaFe1g/">Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Rethinking-reputation--how-PR-trumps-marketing/qYSszWaFe1g/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Rethinking-reputation--how-PR-trumps-marketing/qYSszWaFe1g/">Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
