The Resource Insanely simple : the obsession that drives Apple's success, Ken Segall
Insanely simple : the obsession that drives Apple's success, Ken Segall
Resource Information
The item Insanely simple : the obsession that drives Apple's success, Ken Segall represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Insanely simple : the obsession that drives Apple's success, Ken Segall represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs' uncompromising ways, you can see simplicity in everything APple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of simplicity--and inspired him to help others benefit from it
- Language
- eng
- Edition
- Updated ed.
- Extent
- xi, 239 p.
- Note
- Includes index
- Contents
-
- Introduction: The simple stick
- Think brutal
- Think small
- Think minimal
- Think motion
- Think iconic
- Think phrasal
- Think casual
- Think human
- Think skeptic
- Think war
- Think ahead
- Conclusion: Think different
- Isbn
- 9780670921195
- Label
- Insanely simple : the obsession that drives Apple's success
- Title
- Insanely simple
- Title remainder
- the obsession that drives Apple's success
- Statement of responsibility
- Ken Segall
- Language
- eng
- Summary
- Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs' uncompromising ways, you can see simplicity in everything APple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of simplicity--and inspired him to help others benefit from it
- Cataloging source
- QRML
- http://library.link/vocab/creatorName
- Segall, Ken
- Dewey number
- 658.4
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Jobs, Steve
- Apple Computer, Inc
- Marketing
- Creative ability in business
- Label
- Insanely simple : the obsession that drives Apple's success, Ken Segall
- Note
- Includes index
- Contents
- Introduction: The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Think ahead -- Conclusion: Think different
- Control code
- 000050887450
- Dimensions
- 20 cm.
- Edition
- Updated ed.
- Extent
- xi, 239 p.
- Isbn
- 9780670921195
- Isbn Type
- (pbk.)
- System control number
- (OCoLC)841876339
- Label
- Insanely simple : the obsession that drives Apple's success, Ken Segall
- Note
- Includes index
- Contents
- Introduction: The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Think ahead -- Conclusion: Think different
- Control code
- 000050887450
- Dimensions
- 20 cm.
- Edition
- Updated ed.
- Extent
- xi, 239 p.
- Isbn
- 9780670921195
- Isbn Type
- (pbk.)
- System control number
- (OCoLC)841876339
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Insanely-simple--the-obsession-that-drives/OHiRoMHLxk4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Insanely-simple--the-obsession-that-drives/OHiRoMHLxk4/">Insanely simple : the obsession that drives Apple's success, Ken Segall</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
