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The Resource Insanely simple : the obsession that drives Apple's success, Ken Segall

Insanely simple : the obsession that drives Apple's success, Ken Segall

Label
Insanely simple : the obsession that drives Apple's success
Title
Insanely simple
Title remainder
the obsession that drives Apple's success
Statement of responsibility
Ken Segall
Creator
Subject
Language
eng
Summary
Simplicity isn't just a design principle at Apple--it's a value that permeates every level of the organization. The obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs' uncompromising ways, you can see simplicity in everything APple does: the way it's structured, the way it innovates, and the way it speaks to its customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory. As ad agency creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple's ways that made Segall appreciate the power of simplicity--and inspired him to help others benefit from it
Cataloging source
QRML
http://library.link/vocab/creatorName
Segall, Ken
Dewey number
658.4
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Jobs, Steve
  • Apple Computer, Inc
  • Marketing
  • Creative ability in business
Label
Insanely simple : the obsession that drives Apple's success, Ken Segall
Instantiates
Publication
Note
Includes index
Contents
Introduction: The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Think ahead -- Conclusion: Think different
Control code
000050887450
Dimensions
20 cm.
Edition
Updated ed.
Extent
xi, 239 p.
Isbn
9780670921195
Isbn Type
(pbk.)
System control number
(OCoLC)841876339
Label
Insanely simple : the obsession that drives Apple's success, Ken Segall
Publication
Note
Includes index
Contents
Introduction: The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human -- Think skeptic -- Think war -- Think ahead -- Conclusion: Think different
Control code
000050887450
Dimensions
20 cm.
Edition
Updated ed.
Extent
xi, 239 p.
Isbn
9780670921195
Isbn Type
(pbk.)
System control number
(OCoLC)841876339

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre, Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
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