The Resource If then : how one data company invented the future, Jill Lepore
If then : how one data company invented the future, Jill Lepore
Resource Information
The item If then : how one data company invented the future, Jill Lepore represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item If then : how one data company invented the future, Jill Lepore represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
- Language
- eng
- Label
- If then : how one data company invented the future
- Title
- If then
- Title remainder
- how one data company invented the future
- Statement of responsibility
- Jill Lepore
- Language
- eng
- Summary
- The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
- Cataloging source
- NJB
- http://library.link/vocab/creatorDate
- 1966-
- http://library.link/vocab/creatorName
- Lepore, Jill
- Dewey number
- 303.4834
- Illustrations
-
- illustrations
- portraits
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Simulmatics Corporation
- Data mining
- Algorithms
- Technology
- Social prediction
- Computer industry
- Computers
- Computer software
- Computer software developers
- Target audience
- adult
- Label
- If then : how one data company invented the future, Jill Lepore
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 000067988776
- Dimensions
- 24 cm.
- Extent
- xii, 415 pages
- Isbn
- 9781529386165
- Isbn Type
- (paperback)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations, portraits
- Specific material designation
- regular print
- System control number
- (OCoLC)1198554423
- Label
- If then : how one data company invented the future, Jill Lepore
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type code
-
- txt
- sti
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- 000067988776
- Dimensions
- 24 cm.
- Extent
- xii, 415 pages
- Isbn
- 9781529386165
- Isbn Type
- (paperback)
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations, portraits
- Specific material designation
- regular print
- System control number
- (OCoLC)1198554423
Subject
- Computer software -- Development -- United States
- Computer software developers -- United States
- Computers -- History -- 20th century
- Algorithms
- Simulmatics Corporation
- Social prediction -- History
- Technology -- Social aspects | History
- Data mining
- Computer industry -- United States -- History
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/If-then--how-one-data-company-invented-the/DNDaPsX3nLw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/If-then--how-one-data-company-invented-the/DNDaPsX3nLw/">If then : how one data company invented the future, Jill Lepore</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item If then : how one data company invented the future, Jill Lepore
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/If-then--how-one-data-company-invented-the/DNDaPsX3nLw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/If-then--how-one-data-company-invented-the/DNDaPsX3nLw/">If then : how one data company invented the future, Jill Lepore</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
