Coverart for item
The Resource If then : how one data company invented the future, Jill Lepore

If then : how one data company invented the future, Jill Lepore

Label
If then : how one data company invented the future
Title
If then
Title remainder
how one data company invented the future
Statement of responsibility
Jill Lepore
Creator
Author
Subject
Language
eng
Summary
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. Jill Lepore, distinguished Harvard historian and New Yorker staff writer, unearthed from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm
Cataloging source
NJB
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Lepore, Jill
Dewey number
303.4834
Illustrations
  • illustrations
  • portraits
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Simulmatics Corporation
  • Data mining
  • Algorithms
  • Technology
  • Social prediction
  • Computer industry
  • Computers
  • Computer software
  • Computer software developers
Target audience
adult
Label
If then : how one data company invented the future, Jill Lepore
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
000067988776
Dimensions
24 cm.
Extent
xii, 415 pages
Isbn
9781529386165
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, portraits
Specific material designation
regular print
System control number
(OCoLC)1198554423
Label
If then : how one data company invented the future, Jill Lepore
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
000067988776
Dimensions
24 cm.
Extent
xii, 415 pages
Isbn
9781529386165
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, portraits
Specific material designation
regular print
System control number
(OCoLC)1198554423

Library Locations

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