Coverart for item
The Resource Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover

Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover

Label
Hooked : how to build habit-forming products
Title
Hooked
Title remainder
how to build habit-forming products
Statement of responsibility
Nir Eyal with Ryan Hoover
Creator
Contributor
Author
Subject
Language
eng
Summary
Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles, " these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App
http://library.link/vocab/creatorName
Eyal, Nir
Dewey number
658.8
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hoover, Ryan
http://library.link/vocab/subjectName
  • New products
  • Consumer behaviour
Target audience
adult
Label
Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-242)
Carrier category
volume
Content category
  • text
  • still image
Control code
000053938386
Dimensions
21 cm.
Extent
242 pages
Isbn
9780241184837
Isbn Type
(hardback)
Other physical details
illustrations
Label
Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-242)
Carrier category
volume
Content category
  • text
  • still image
Control code
000053938386
Dimensions
21 cm.
Extent
242 pages
Isbn
9780241184837
Isbn Type
(hardback)
Other physical details
illustrations

Library Locations

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