The Resource Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
Resource Information
The item Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles, " these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App
- Language
- eng
- Label
- Hooked : how to build habit-forming products
- Title
- Hooked
- Title remainder
- how to build habit-forming products
- Statement of responsibility
- Nir Eyal with Ryan Hoover
- Language
- eng
- Summary
- Nir Eyal reveals how successful companies create products people can't put down - and how you can too. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles, " these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App
- http://library.link/vocab/creatorName
- Eyal, Nir
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Hoover, Ryan
- http://library.link/vocab/subjectName
-
- New products
- Consumer behaviour
- Target audience
- adult
- Label
- Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
- Bibliography note
- Includes bibliographical references (pages 225-242)
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053938386
- Dimensions
- 21 cm.
- Extent
- 242 pages
- Isbn
- 9780241184837
- Isbn Type
- (hardback)
- Other physical details
- illustrations
- Label
- Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover
- Bibliography note
- Includes bibliographical references (pages 225-242)
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053938386
- Dimensions
- 21 cm.
- Extent
- 242 pages
- Isbn
- 9780241184837
- Isbn Type
- (hardback)
- Other physical details
- illustrations
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Hooked--how-to-build-habit-forming-products-Nir/-arlAAn4LTM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Hooked--how-to-build-habit-forming-products-Nir/-arlAAn4LTM/">Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Hooked--how-to-build-habit-forming-products-Nir/-arlAAn4LTM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Hooked--how-to-build-habit-forming-products-Nir/-arlAAn4LTM/">Hooked : how to build habit-forming products, Nir Eyal with Ryan Hoover</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
