Coverart for item
The Resource Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland

Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland

Label
Decoded : the science behind why we buy
Title
Decoded
Title remainder
the science behind why we buy
Statement of responsibility
Phil Barden ; foreword by Rory Sutherland
Creator
Contributor
Subject
Language
eng
Summary
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions
http://library.link/vocab/creatorName
Barden, Phil
Dewey number
658.8342
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Sutherland, Rory
http://library.link/vocab/subjectName
  • Consumer behavior
  • Marketing
  • Consumer behavior
Label
Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Contents
Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour -- 2.The Moment of Truth: Decoding Purchase Decisions -- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints -- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference -- 5.Goals: The Driving Forces of Purchase Decisions -- 6.From Positioning to Touchpoints: Bringing Value to Life
Control code
000050387794
Dimensions
24 cm.
Extent
xviii, 270 pages
Isbn
9781118345603
Isbn Type
(cloth : alk. paper)
Other physical details
illustrations (chiefly color)
Label
Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Contents
Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour -- 2.The Moment of Truth: Decoding Purchase Decisions -- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints -- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference -- 5.Goals: The Driving Forces of Purchase Decisions -- 6.From Positioning to Touchpoints: Bringing Value to Life
Control code
000050387794
Dimensions
24 cm.
Extent
xviii, 270 pages
Isbn
9781118345603
Isbn Type
(cloth : alk. paper)
Other physical details
illustrations (chiefly color)

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977