The Resource Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
Resource Information
The item Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions
- Language
- eng
- Extent
- xviii, 270 pages
- Note
- Includes index
- Contents
-
- Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour
- 2.The Moment of Truth: Decoding Purchase Decisions
- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints
- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference
- 5.Goals: The Driving Forces of Purchase Decisions
- 6.From Positioning to Touchpoints: Bringing Value to Life
- Isbn
- 9781118345603
- Label
- Decoded : the science behind why we buy
- Title
- Decoded
- Title remainder
- the science behind why we buy
- Statement of responsibility
- Phil Barden ; foreword by Rory Sutherland
- Language
- eng
- Summary
- In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions
- http://library.link/vocab/creatorName
- Barden, Phil
- Dewey number
- 658.8342
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Sutherland, Rory
- http://library.link/vocab/subjectName
-
- Consumer behavior
- Marketing
- Consumer behavior
- Label
- Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Contents
- Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour -- 2.The Moment of Truth: Decoding Purchase Decisions -- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints -- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference -- 5.Goals: The Driving Forces of Purchase Decisions -- 6.From Positioning to Touchpoints: Bringing Value to Life
- Control code
- 000050387794
- Dimensions
- 24 cm.
- Extent
- xviii, 270 pages
- Isbn
- 9781118345603
- Isbn Type
- (cloth : alk. paper)
- Other physical details
- illustrations (chiefly color)
- Label
- Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Contents
- Machine generated contents note: 1.Decision Science: Understanding the Why of Consumer Behaviour -- 2.The Moment of Truth: Decoding Purchase Decisions -- 3.Decoding the Interface: How the Autopilot Perceives Touchpoints -- 4.Optimizing the Path to Purchase: The Decision Interface Makes the Difference -- 5.Goals: The Driving Forces of Purchase Decisions -- 6.From Positioning to Touchpoints: Bringing Value to Life
- Control code
- 000050387794
- Dimensions
- 24 cm.
- Extent
- xviii, 270 pages
- Isbn
- 9781118345603
- Isbn Type
- (cloth : alk. paper)
- Other physical details
- illustrations (chiefly color)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Decoded--the-science-behind-why-we-buy-Phil/LV2yxc1C8WM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Decoded--the-science-behind-why-we-buy-Phil/LV2yxc1C8WM/">Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Decoded--the-science-behind-why-we-buy-Phil/LV2yxc1C8WM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Decoded--the-science-behind-why-we-buy-Phil/LV2yxc1C8WM/">Decoded : the science behind why we buy, Phil Barden ; foreword by Rory Sutherland</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
