The Resource Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
Resource Information
The item Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语 represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语 represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million dollar advertising campaigns are a complete waste of time. The author convinced that there is a gulf between what we believe influences us and what actually does
- Language
- eng
- Label
- Buy-ology : how everything we believe about why we buy is wrong
- Title
- Buy-ology
- Title remainder
- how everything we believe about why we buy is wrong
- Statement of responsibility
- Martin Lindstr语
- Title variation
- Buy ology
- Language
- eng
- Summary
- Anti-smoking campaigns unwittingly encourage smoking. Negative messages from politicians win votes. Product placement in films rarely works. Many multi-million dollar advertising campaigns are a complete waste of time. The author convinced that there is a gulf between what we believe influences us and what actually does
- Cataloging source
- NKML
- http://library.link/vocab/creatorDate
- 1970-
- http://library.link/vocab/creatorName
- Lindstrom, Martin
- Dewey number
- 658.83
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Marketing
- Consumer education
- Advertising
- Consumer behavior
- Label
- Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
- Bibliography note
- Includes bibliography (pp. 225-229)
- Control code
- 000043727925
- Dimensions
- 24 cm.
- Extent
- 320 p.
- Isbn
- 9781847940124
- Label
- Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语
- Bibliography note
- Includes bibliography (pp. 225-229)
- Control code
- 000043727925
- Dimensions
- 24 cm.
- Extent
- 320 p.
- Isbn
- 9781847940124
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Buy-ology--how-everything-we-believe-about-why/D5sRsTDUj1A/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Buy-ology--how-everything-we-believe-about-why/D5sRsTDUj1A/">Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Buy-ology--how-everything-we-believe-about-why/D5sRsTDUj1A/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Buy-ology--how-everything-we-believe-about-why/D5sRsTDUj1A/">Buy-ology : how everything we believe about why we buy is wrong, Martin Lindstr语</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
