The Resource Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
Resource Information
The item Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch. This resource has been enriched with EBSCO NoveList data.
Resource Information
The item Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
This resource has been enriched with EBSCO NoveList data.
- Summary
- When Martin Luther posted his 'theses' on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe. Within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history
- Language
- eng
- Extent
- xvi, 383 pages
- Note
- "How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation" -- Cover
- Contents
-
- Part 1: A singular man
- A small town in Germany
- The making of a revolutionary
- Indulgence
- Part 2: The eye of the storm
- Outlaw
- Brand Luther
- Part 3: Friends and adversaries
- Luther's friends
- The Reformation in the cities
- Partings
- Part 4: Building the Church --The nation's pastor
- Endings
- Legacy
- Isbn
- 9781594204968
- Label
- Brand Luther : 1517, printing, and the making of the Reformation
- Title
- Brand Luther
- Title remainder
- 1517, printing, and the making of the Reformation
- Statement of responsibility
- Andrew Pettegree
- Title variation
- Brand Luther
- Title variation remainder
- how an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation
- Subject
-
- Christian literature, German -- History -- 16th century
- trueGermany -- Church history -- 16th century
- Luther, Martin, 1483-1546
- Lutheran Church -- Germany -- Clergy
- truePrinting
- Printing -- Germany | Wittenberg (Saxony-Anhalt) -- History -- 16th century
- Printing -- Germany | Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- Printing -- Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- truePrinting presses
- truePrinting presses -- History
- trueReformation -- Germany
- trueReformation -- Germany -- Biography
- trueReformers -- Germany -- Biography
- Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- Christian literature -- Publishing -- Germany -- History -- 16th century
- Language
- eng
- Summary
- When Martin Luther posted his 'theses' on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe. Within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure, its first brand. He recognized the power of pamphlets, written in the colloquial German of everyday people, to win the battle of ideas. But that wasn't enough--not just words, but the medium itself was the message. Fatefully, Luther had a partner in the form of artist and businessman Lucas Cranach, who together with Wittenberg's printers created the distinctive look of Luther's pamphlets. Together, Luther and Cranach created a product that spread like wildfire--it was both incredibly successful and widely imitated. Soon Germany was overwhelmed by a blizzard of pamphlets, with Wittenberg at its heart; the Reformation itself would blaze on for more than a hundred years. This book fuses the history of religion, of printing, and of capitalism--the literal marketplace of ideas--into one enthralling story, revolutionizing our understanding of one of the pivotal figures and eras in human history
- Biography type
- contains biographical information
- http://library.link/vocab/ext/novelist/bookUI
- 10448680
- Cataloging source
- PNX
- http://library.link/vocab/creatorName
- Pettegree, Andrew
- Dewey number
- 940.23
- Illustrations
-
- illustrations
- maps
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/resourcePreferred
- True
- http://library.link/vocab/subjectName
-
- Luther, Martin
- Christian literature, German
- Printing
- Printing presses
- Printing
- Lutheran Church
- Reformation
- Reformation
- Christian literature
- Printing
- Wittenberg (Saxony-Anhalt, Germany)
- Germany
- Target audience
- adult
- http://bibfra.me/vocab/lite/titleRemainder
- how an unheralded monk turned his small German town into a center of publishing, made himself the most famous man in Europe and started the Protestant Reformation
- Label
- Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
- Link
- Note
- "How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation" -- Cover
- Bibliography note
- Includes bibliographical references (pages 343-368) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- still image
- cartographic image
- text
- Content type code
-
- sti
- cri
- txt
- Content type MARC source
-
- rdacontent
- rdacontent
- rdacontent
- Contents
- Part 1: A singular man -- A small town in Germany -- The making of a revolutionary -- Indulgence -- Part 2: The eye of the storm -- Outlaw -- Brand Luther -- Part 3: Friends and adversaries -- Luther's friends -- The Reformation in the cities -- Partings -- Part 4: Building the Church --The nation's pastor -- Endings -- Legacy
- Control code
- 000056001380
- Dimensions
- 25 cm.
- Extent
- xvi, 383 pages
- Isbn
- 9781594204968
- Isbn Type
- (hardback)
- Lccn
- 2015487786
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- YBP12250121
- Other physical details
- illustrations, maps
- Stock number
- 12250121
- System control number
- (OCoLC)925490183
- Label
- Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree
- Link
- Note
- "How an unheralded monk turned his small town into a center of publishing, made himself the most famous man in Europe-- and started the Protestant Reformation" -- Cover
- Bibliography note
- Includes bibliographical references (pages 343-368) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
-
- still image
- cartographic image
- text
- Content type code
-
- sti
- cri
- txt
- Content type MARC source
-
- rdacontent
- rdacontent
- rdacontent
- Contents
- Part 1: A singular man -- A small town in Germany -- The making of a revolutionary -- Indulgence -- Part 2: The eye of the storm -- Outlaw -- Brand Luther -- Part 3: Friends and adversaries -- Luther's friends -- The Reformation in the cities -- Partings -- Part 4: Building the Church --The nation's pastor -- Endings -- Legacy
- Control code
- 000056001380
- Dimensions
- 25 cm.
- Extent
- xvi, 383 pages
- Isbn
- 9781594204968
- Isbn Type
- (hardback)
- Lccn
- 2015487786
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- YBP12250121
- Other physical details
- illustrations, maps
- Stock number
- 12250121
- System control number
- (OCoLC)925490183
Subject
- Christian literature, German -- History -- 16th century
- trueGermany -- Church history -- 16th century
- Luther, Martin, 1483-1546
- Lutheran Church -- Germany -- Clergy
- truePrinting
- Printing -- Germany | Wittenberg (Saxony-Anhalt) -- History -- 16th century
- Printing -- Germany | Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- Printing -- Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- truePrinting presses
- truePrinting presses -- History
- trueReformation -- Germany
- trueReformation -- Germany -- Biography
- trueReformers -- Germany -- Biography
- Wittenberg (Saxony-Anhalt, Germany) -- History -- 16th century
- Christian literature -- Publishing -- Germany -- History -- 16th century
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Brand-Luther--1517-printing-and-the-making-of/SuJGRv2MnXA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Brand-Luther--1517-printing-and-the-making-of/SuJGRv2MnXA/">Brand Luther : 1517, printing, and the making of the Reformation, Andrew Pettegree</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
