Why Ads Work: The Power of Self-Deception
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The work Why Ads Work: The Power of Self-Deception represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
The Resource
Why Ads Work: The Power of Self-Deception
Resource Information
The work Why Ads Work: The Power of Self-Deception represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Moving Image, Visual Materials.
- Label
- Why Ads Work: The Power of Self-Deception
- Language
- eng
- Summary
- The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.
- Cataloging source
- VDU
- Characteristic
- videorecording
- Date time place
- Originally produced by Learning Seed in 1996
- Language note
- In english
- Runtime
- 22
- Technique
- live action
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