Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
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The instance Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet represents a material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
The Resource
Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
Resource Information
The instance Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet represents a material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
- Label
- Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet
- Title remainder
- how neuroscience can empower (and inspire) marketing
- Statement of responsibility
- Douglas Van Praet
- Bibliography note
- Includes bibliographical references and index
- Contents
- Machine generated contents note: pt. I THE SCIENCE BELOW OUR DEEPER BEHAVIOR -- 1.The Myth of Marketing -- 2.Humans, Not Consumers -- 3.The Biology of Behavior -- pt. II THE SEVEN STEPS TO BEHAVIOR CHANGE -- 4.Step One: Interrupt the Pattern -- 5.Step Two: Create Comfort -- 6.Step Three: Lead the Imagination -- 7.Step Four: Shift the Feeling -- 8.Step Five: Satisfy the Critical Mind -- 9.Step Six: Change the Associations -- 10.Step Seven: Take Action
- Control code
- 000050191955
- Dimensions
- 25 cm.
- Edition
- 1st ed.
- Extent
- xiv, 274 p.
- Form of item
- regular print reproduction
- Isbn
- 9780230341791
- Isbn Type
- (hbk.)
- Record ID
- u127261
Context
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/resource/jj9ZLjW17rw/" typeof="Book http://bibfra.me/vocab/lite/Instance"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/resource/jj9ZLjW17rw/">Unconscious branding : how neuroscience can empower (and inspire) marketing, Douglas Van Praet</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
