Unconscious branding : how neuroscience can empower (and inspire) marketing
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The work Unconscious branding : how neuroscience can empower (and inspire) marketing represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Language Material, Books.This resource has been enriched with EBSCO NoveList data.
The Resource
Unconscious branding : how neuroscience can empower (and inspire) marketing
Resource Information
The work Unconscious branding : how neuroscience can empower (and inspire) marketing represents a distinct intellectual or artistic creation found in Randwick City Library. This resource is a combination of several types including: Work, Language Material, Books.
This resource has been enriched with EBSCO NoveList data.
- Label
- Unconscious branding : how neuroscience can empower (and inspire) marketing
- Title remainder
- how neuroscience can empower (and inspire) marketing
- Statement of responsibility
- Douglas Van Praet
- Language
- eng
- Summary
- For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too...human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- Dewey number
- 658.8342
- Index
- index present
- Literary form
- non fiction
- Target audience
- adult
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