Coverart for item
The Resource Writing for the web : creating compelling web content using words, pictures, and sound, Lynda Felder

Writing for the web : creating compelling web content using words, pictures, and sound, Lynda Felder

Label
Writing for the web : creating compelling web content using words, pictures, and sound
Title
Writing for the web
Title remainder
creating compelling web content using words, pictures, and sound
Statement of responsibility
Lynda Felder
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Felder Lynda
Dewey number
006.76
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Web site development
Label
Writing for the web : creating compelling web content using words, pictures, and sound, Lynda Felder
Instantiates
Publication
Bibliography note
Bibliography: p. [175]-176. - Includes index
Contents
  • Machine generated contents note: ch. 1 All You Really Need to Know -- Messages, Messages, Messages -- Make Your Messages Rise Above the Din -- Who Is Your Audience? -- Challenges -- Up Next -- ch. 2 Best Practices fox Writing for the Web -- Write Succinctly -- Use a Conversational Style -- Use Precise Terms -- Use Plain Terms -- List Items -- Keep Sentences Short -- Keep Paragraphs Short -- Chunk Information -- Title and Subtitle -- Organize for Your Audience -- Set the Right Tone -- Challenges -- Up Next -- ch. 3 Working with Images -- Choose the Right Type of Image -- Keep the Message Clear -- Telling a Story -- Think of the Global Audience -- Using Tables, Charts, and Graphs -- Challenges -- Up Next -- ch. 4 Adding Motion -- Getting Started with Motion -- Developing the Story -- Guidelines for Video and Animation -- Challenges -- Up Next -- ch. 5 Adding Sound -- Choosing Sounds -- Adding Sound Effects -- The Human Voice -- Planning a Podcast -- Recording Guidelines --
  • Contents note continued: Interviewing Techniques -- Challenges -- Up Next -- ch. 6 Writing Nonlinear, Interactive Stories -- Managing Content -- Adding Links -- Nonlinear, Interactive Stories -- Challenges -- Up Next -- ch. 7 Writing Succinctly -- Stay Focused -- Be Positive -- Trust the Reader -- Choose Anglo-Saxon Words -- Eliminate Excess Words -- Stop Hype -- Challenges -- Up Next -- ch. 8 Wilting with Style and Good Grammar -- Style or Grammar? -- Choosing Your Style -- Grammar Rules -- Challenges -- Up Next -- ch. 9 Telling a Good Story -- What Makes a Good Story? -- Story Elements -- Developing Stories -- Refine Your Senses -- Jump In -- Start with a Hook -- Add Cliff-hangers -- Challenges -- Up Next -- ch. 10 A Refresher on the Rhetorical Modes -- Rhetorical Modes -- Rhetoric in Ancient Greece -- Making Web Content Credible -- Rhetoric for Web Content -- Patterns and Strategies -- Images and Rhetoric -- Challenges -- Up Next -- ch. 11 Writing Instructions --
  • Contents note continued: Know Your Audience -- Begin with an Introduction -- Write Straightforward Steps -- Provide Illustrations -- Show Motion with Video or Animation -- End on a Positive Note -- Test, Test, Test -- Challenges -- Up Next -- ch. 12 Writing Blogs -- What Exactly Is a Blog? -- Choosing Topics and Themes -- Composing a Succession of Stories -- Sustaining Readership -- Challenges -- Up Next -- ch. 13 Re-vision -- Writing Is Rewriting -- Workshops and Critiques -- When Is Your Story Finished? -- Challenges -- Up Next -- ch. 14 Writing Practice -- Freewriting -- Collaborative Freewriting -- Suggested Exercises
Control code
000048197352
Dimensions
23 cm.
Extent
x, 181 p.
Isbn
9780321794437
Isbn Type
(pbk.)
Other physical details
ill.
Label
Writing for the web : creating compelling web content using words, pictures, and sound, Lynda Felder
Publication
Bibliography note
Bibliography: p. [175]-176. - Includes index
Contents
  • Machine generated contents note: ch. 1 All You Really Need to Know -- Messages, Messages, Messages -- Make Your Messages Rise Above the Din -- Who Is Your Audience? -- Challenges -- Up Next -- ch. 2 Best Practices fox Writing for the Web -- Write Succinctly -- Use a Conversational Style -- Use Precise Terms -- Use Plain Terms -- List Items -- Keep Sentences Short -- Keep Paragraphs Short -- Chunk Information -- Title and Subtitle -- Organize for Your Audience -- Set the Right Tone -- Challenges -- Up Next -- ch. 3 Working with Images -- Choose the Right Type of Image -- Keep the Message Clear -- Telling a Story -- Think of the Global Audience -- Using Tables, Charts, and Graphs -- Challenges -- Up Next -- ch. 4 Adding Motion -- Getting Started with Motion -- Developing the Story -- Guidelines for Video and Animation -- Challenges -- Up Next -- ch. 5 Adding Sound -- Choosing Sounds -- Adding Sound Effects -- The Human Voice -- Planning a Podcast -- Recording Guidelines --
  • Contents note continued: Interviewing Techniques -- Challenges -- Up Next -- ch. 6 Writing Nonlinear, Interactive Stories -- Managing Content -- Adding Links -- Nonlinear, Interactive Stories -- Challenges -- Up Next -- ch. 7 Writing Succinctly -- Stay Focused -- Be Positive -- Trust the Reader -- Choose Anglo-Saxon Words -- Eliminate Excess Words -- Stop Hype -- Challenges -- Up Next -- ch. 8 Wilting with Style and Good Grammar -- Style or Grammar? -- Choosing Your Style -- Grammar Rules -- Challenges -- Up Next -- ch. 9 Telling a Good Story -- What Makes a Good Story? -- Story Elements -- Developing Stories -- Refine Your Senses -- Jump In -- Start with a Hook -- Add Cliff-hangers -- Challenges -- Up Next -- ch. 10 A Refresher on the Rhetorical Modes -- Rhetorical Modes -- Rhetoric in Ancient Greece -- Making Web Content Credible -- Rhetoric for Web Content -- Patterns and Strategies -- Images and Rhetoric -- Challenges -- Up Next -- ch. 11 Writing Instructions --
  • Contents note continued: Know Your Audience -- Begin with an Introduction -- Write Straightforward Steps -- Provide Illustrations -- Show Motion with Video or Animation -- End on a Positive Note -- Test, Test, Test -- Challenges -- Up Next -- ch. 12 Writing Blogs -- What Exactly Is a Blog? -- Choosing Topics and Themes -- Composing a Succession of Stories -- Sustaining Readership -- Challenges -- Up Next -- ch. 13 Re-vision -- Writing Is Rewriting -- Workshops and Critiques -- When Is Your Story Finished? -- Challenges -- Up Next -- ch. 14 Writing Practice -- Freewriting -- Collaborative Freewriting -- Suggested Exercises
Control code
000048197352
Dimensions
23 cm.
Extent
x, 181 p.
Isbn
9780321794437
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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