Coverart for item
The Resource Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki

Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki

Label
Word of mouth marketing : how smart companies get people talking
Title
Word of mouth marketing
Title remainder
how smart companies get people talking
Statement of responsibility
Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Creator
Subject
Language
eng
Summary
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
http://library.link/vocab/creatorName
Sernovitz, Andy
Dewey number
658.87
Illustrations
illustrations
Index
no index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Word-of-mouth advertising
Label
Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Instantiates
Publication
Contents
Machine generated contents note: pt. One The Essential Concepts -- ch. 1 What Is Word of Mouth Marketing? -- ch. 2 Deep Stuff: Six Big Ideas -- ch. 3 The Word of Mouth Marketing Manifesto -- pt. Two How to Do It -- ch. 4 The Five Ts in Action -- ch. 5 Talkers: Who Will Tell Their Friends About You? -- ch. 6 Topics: What Will They Talk About? -- ch. 7 Tools: How Can You Help the Message Travel? -- ch. 8 Taking Part: How Can You Join the Conversation? -- ch. 9 Tracking: What Are People Saying About You? -- And in the End... -- Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Creating Your Action Plan -- Choose To Be Good
Control code
000049002669
Dimensions
23 cm.
Edition
3rd ed.
Extent
xix, 215 p.
Isbn
9781608323661
Other physical details
ill.
Label
Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Publication
Contents
Machine generated contents note: pt. One The Essential Concepts -- ch. 1 What Is Word of Mouth Marketing? -- ch. 2 Deep Stuff: Six Big Ideas -- ch. 3 The Word of Mouth Marketing Manifesto -- pt. Two How to Do It -- ch. 4 The Five Ts in Action -- ch. 5 Talkers: Who Will Tell Their Friends About You? -- ch. 6 Topics: What Will They Talk About? -- ch. 7 Tools: How Can You Help the Message Travel? -- ch. 8 Taking Part: How Can You Join the Conversation? -- ch. 9 Tracking: What Are People Saying About You? -- And in the End... -- Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Creating Your Action Plan -- Choose To Be Good
Control code
000049002669
Dimensions
23 cm.
Edition
3rd ed.
Extent
xix, 215 p.
Isbn
9781608323661
Other physical details
ill.

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre, Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
Processing Feedback ...