The Resource Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
Resource Information
The item Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
- Language
- eng
- Edition
- 3rd ed.
- Extent
- xix, 215 p.
- Contents
-
- Machine generated contents note: pt. One The Essential Concepts
- ch. 1 What Is Word of Mouth Marketing?
- ch. 2 Deep Stuff: Six Big Ideas
- ch. 3 The Word of Mouth Marketing Manifesto
- pt. Two How to Do It
- ch. 4 The Five Ts in Action
- ch. 5 Talkers: Who Will Tell Their Friends About You?
- ch. 6 Topics: What Will They Talk About?
- ch. 7 Tools: How Can You Help the Message Travel?
- ch. 8 Taking Part: How Can You Join the Conversation?
- ch. 9 Tracking: What Are People Saying About You?
- And in the End...
- Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques
- Creating Your Action Plan
- Choose To Be Good
- Isbn
- 9781608323661
- Label
- Word of mouth marketing : how smart companies get people talking
- Title
- Word of mouth marketing
- Title remainder
- how smart companies get people talking
- Statement of responsibility
- Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
- Language
- eng
- Summary
- Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about
- http://library.link/vocab/creatorName
- Sernovitz, Andy
- Dewey number
- 658.87
- Illustrations
- illustrations
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Marketing
- Word-of-mouth advertising
- Label
- Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
- Contents
- Machine generated contents note: pt. One The Essential Concepts -- ch. 1 What Is Word of Mouth Marketing? -- ch. 2 Deep Stuff: Six Big Ideas -- ch. 3 The Word of Mouth Marketing Manifesto -- pt. Two How to Do It -- ch. 4 The Five Ts in Action -- ch. 5 Talkers: Who Will Tell Their Friends About You? -- ch. 6 Topics: What Will They Talk About? -- ch. 7 Tools: How Can You Help the Message Travel? -- ch. 8 Taking Part: How Can You Join the Conversation? -- ch. 9 Tracking: What Are People Saying About You? -- And in the End... -- Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Creating Your Action Plan -- Choose To Be Good
- Control code
- 000049002669
- Dimensions
- 23 cm.
- Edition
- 3rd ed.
- Extent
- xix, 215 p.
- Isbn
- 9781608323661
- Other physical details
- ill.
- Label
- Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki
- Contents
- Machine generated contents note: pt. One The Essential Concepts -- ch. 1 What Is Word of Mouth Marketing? -- ch. 2 Deep Stuff: Six Big Ideas -- ch. 3 The Word of Mouth Marketing Manifesto -- pt. Two How to Do It -- ch. 4 The Five Ts in Action -- ch. 5 Talkers: Who Will Tell Their Friends About You? -- ch. 6 Topics: What Will They Talk About? -- ch. 7 Tools: How Can You Help the Message Travel? -- ch. 8 Taking Part: How Can You Join the Conversation? -- ch. 9 Tracking: What Are People Saying About You? -- And in the End... -- Sixteen Sure-Thing, Must-Do, Awfully Easy Word of Mouth Marketing Techniques -- Creating Your Action Plan -- Choose To Be Good
- Control code
- 000049002669
- Dimensions
- 23 cm.
- Edition
- 3rd ed.
- Extent
- xix, 215 p.
- Isbn
- 9781608323661
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Word-of-mouth-marketing--how-smart-companies-get/cJTAPS_Yw1I/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Word-of-mouth-marketing--how-smart-companies-get/cJTAPS_Yw1I/">Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Word-of-mouth-marketing--how-smart-companies-get/cJTAPS_Yw1I/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Word-of-mouth-marketing--how-smart-companies-get/cJTAPS_Yw1I/">Word of mouth marketing : how smart companies get people talking, Andy Sernovitz ; foreword by Seth Godin ; afterword by Guy Kawasaki</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
