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The Resource Why Ads Work: The Power of Self-Deception, (online streaming)

Why Ads Work: The Power of Self-Deception, (online streaming)

Contributor
Summary
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.
Language
eng
Work
Publication
Extent
1 online resource (streaming video file) (23 minutes):
Note
  • In Process Record
  • Title from title frames
  • Film
Link
Instance
Label
Why Ads Work: The Power of Self-Deception
Title
Why Ads Work: The Power of Self-Deception
Contributor
Distributor
Subject
Language
eng
Summary
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by Learning Seed in 1996
Language note
In english
http://library.link/vocab/relatedWorkOrContributorName
  • Learning Seed (Firm)
  • Kanopy (Firm)
Runtime
22
Technique
live action
Label
Why Ads Work: The Power of Self-Deception, (online streaming)
Link
Instantiates
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1097927
Dimensions
unknown
Extent
1 online resource (streaming video file) (23 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1097927
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956893991
System details
Mode of access: World Wide Web
Video recording format
other
Label
Why Ads Work: The Power of Self-Deception, (online streaming)
Link
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1097927
Dimensions
unknown
Extent
1 online resource (streaming video file) (23 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1097927
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956893991
System details
Mode of access: World Wide Web
Video recording format
other

Subject

Library Locations

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