The Resource Why Ads Work: The Power of Self-Deception, (online streaming)
Why Ads Work: The Power of Self-Deception, (online streaming)
Resource Information
The item Why Ads Work: The Power of Self-Deception, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Why Ads Work: The Power of Self-Deception, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.
- Language
- eng
- Extent
- 1 online resource (streaming video file) (23 minutes):
- Note
-
- In Process Record
- Title from title frames
- Film
- Label
- Why Ads Work: The Power of Self-Deception
- Title
- Why Ads Work: The Power of Self-Deception
- Language
- eng
- Summary
- The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their disbelief." In short, they become the perfect consumer.. Why Ads Work will help your students reclaim their critical powers. Think of this video as a re-training of listening and reading skills. The technique is to focus on claims made by ads - the actual selling part that "claims" some benefits or value for the product.. Learn:. • How claims are devalued by small words or phrases such as up to, as much as, from, can, or fights. These phrases can completely change the meaning of a claim, yet most listeners fail to hear them. They see "works to fight wrinkles," but hear "prevents wrinkles.". • When "best" means "better" and "better" means "best". Why so many products can claim to be the best, the strongest, the most powerful, etc.. • The meaning of puffery and the difference between facts and opinions.. • The "magic" of Water is Wet claims. These are claims true for all brands but phrased in such a way as to make it sound unique and exciting.
- Cataloging source
- VDU
- Characteristic
- videorecording
- Date time place
- Originally produced by Learning Seed in 1996
- Language note
- In english
- http://library.link/vocab/relatedWorkOrContributorName
-
- Learning Seed (Firm)
- Kanopy (Firm)
- Runtime
- 22
- Technique
- live action
- Label
- Why Ads Work: The Power of Self-Deception, (online streaming)
- Note
-
- In Process Record
- Title from title frames
- Film
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- carrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1097927
- Dimensions
- unknown
- Extent
- 1 online resource (streaming video file) (23 minutes):
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1097927
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (OCoLC)956893991
- System details
- Mode of access: World Wide Web
- Video recording format
- other
- Label
- Why Ads Work: The Power of Self-Deception, (online streaming)
- Note
-
- In Process Record
- Title from title frames
- Film
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- carrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1097927
- Dimensions
- unknown
- Extent
- 1 online resource (streaming video file) (23 minutes):
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1097927
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System control number
- (OCoLC)956893991
- System details
- Mode of access: World Wide Web
- Video recording format
- other
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Why-Ads-Work-The-Power-of-Self-Deception/k6kefEat92U/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Why-Ads-Work-The-Power-of-Self-Deception/k6kefEat92U/">Why Ads Work: The Power of Self-Deception, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>