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The Resource What Is Marketing?, (online streaming)

What Is Marketing?, (online streaming)

Contributor
Summary
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four types of value consumers seek: functional, monetary, social, and psychological.
Language
eng
Work
Publication
Extent
1 online resource (streaming video file) (32 minutes):
Note
  • In Process Record
  • Title from title frames
  • Film
Link
Instance
Label
What Is Marketing?
Title
What Is Marketing?
Contributor
Distributor
Subject
Language
eng
Summary
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four types of value consumers seek: functional, monetary, social, and psychological.
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by The Great Courses in 2015
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
  • The Great Courses (Firm)
  • Kanopy (Firm)
Runtime
31
http://library.link/vocab/subjectName
Business education
Technique
live action
Label
What Is Marketing?, (online streaming)
Link
Instantiates
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1167577
Dimensions
unknown
Extent
1 online resource (streaming video file) (32 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1167577
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956907922
System details
Mode of access: World Wide Web
Video recording format
other
Label
What Is Marketing?, (online streaming)
Link
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1167577
Dimensions
unknown
Extent
1 online resource (streaming video file) (32 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1167577
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956907922
System details
Mode of access: World Wide Web
Video recording format
other

Subject

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977

Library Links

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