The Resource This is marketing : you can't be seen until you learn to see, Seth Godin
This is marketing : you can't be seen until you learn to see, Seth Godin
Resource Information
The item This is marketing : you can't be seen until you learn to see, Seth Godin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item This is marketing : you can't be seen until you learn to see, Seth Godin represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve
- Language
- eng
- Extent
- xvi, 267 pages
- Note
- Includes index
- Isbn
- 9780241370148
- Label
- This is marketing : you can't be seen until you learn to see
- Title
- This is marketing
- Title remainder
- you can't be seen until you learn to see
- Statement of responsibility
- Seth Godin
- Language
- eng
- Summary
- Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve
- Cataloging source
- UKMGB
- http://library.link/vocab/creatorName
- Godin, Seth
- Dewey number
- 658.8
- Index
- no index present
- Intended audience
-
- Technical/Vocational/TAFE
- Tertiary/Undergraduate
- General
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Marketing
- Creative ability in business
- Target audience
- adult
- Label
- This is marketing : you can't be seen until you learn to see, Seth Godin
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 000064426506
- Dimensions
- 24 cm.
- Extent
- xvi, 267 pages
- Isbn
- 9780241370148
- Isbn Type
- (paperback)
- Lccn
- be2018040333
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1033908082
- Label
- This is marketing : you can't be seen until you learn to see, Seth Godin
- Note
- Includes index
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 000064426506
- Dimensions
- 24 cm.
- Extent
- xvi, 267 pages
- Isbn
- 9780241370148
- Isbn Type
- (paperback)
- Lccn
- be2018040333
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- System control number
- (OCoLC)1033908082
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/This-is-marketing--you-cant-be-seen-until-you/Pxma18uYtxA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/This-is-marketing--you-cant-be-seen-until-you/Pxma18uYtxA/">This is marketing : you can't be seen until you learn to see, Seth Godin</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
