Coverart for item
The Resource This is marketing : you can't be seen until you learn to see, Seth Godin

This is marketing : you can't be seen until you learn to see, Seth Godin

Label
This is marketing : you can't be seen until you learn to see
Title
This is marketing
Title remainder
you can't be seen until you learn to see
Statement of responsibility
Seth Godin
Title variation
This is marketing
Title variation remainder
you cant be seen until you learn to see
Creator
Author
Subject
Genre
Language
eng
Summary
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea- Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve
Summary
The author offers the core of his marketing wisdom, discussing how great marketing is grounded in empathy, generosity, and making a connection
http://library.link/vocab/ext/novelist/bookUI
10738702
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Godin, Seth
Dewey number
658.8
Index
no index present
Intended audience
  • Technical/Vocational/TAFE
  • Tertiary/Undergraduate
  • General
Literary form
non fiction
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Marketing
  • Creative ability in business
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
you can't be seen until you learn to see
Label
This is marketing : you can't be seen until you learn to see, Seth Godin
Instantiates
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
000064426506
Dimensions
24 cm.
Extent
xvi, 267 pages
Isbn
9780241370148
Isbn Type
(paperback)
Lccn
be2018040333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1033908082
Label
This is marketing : you can't be seen until you learn to see, Seth Godin
Publication
Copyright
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
000064426506
Dimensions
24 cm.
Extent
xvi, 267 pages
Isbn
9780241370148
Isbn Type
(paperback)
Lccn
be2018040333
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1033908082

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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