The Resource The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
Resource Information
The item The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xii, 322 p.
- Note
- Includes index
- Contents
-
- Introduction and overview
- Milestone one: How well do you know yourself and your customers?
- Are you ready? business vision & the entrepreneur
- Developing a customer profile
- Determining customer lifetime value
- Milestone two: Research on an entrepreneur's budget
- Turning data into knowledge
- Primary research: surveys get you to the source
- Improving the reliability of your data
- Milestone three: Looking outward then in
- Secondary research: what's happening in your world?
- Everybody's got options: competition, substitutes & inertia
- What are you really good at doing?
- Milestone four: seize the opportunities
- Identifying partnership strategies
- Breaking new ground
- Milestone five: pick your tools: the marketing mix
- Building a brand: perception is reality
- Marketing in action
- The power of the web
- Milestone six: Why entrepreneurs must know how to sell
- Personal selling skills
- Networking
- Elevator pitches
- Milestone seven: Relationship management
- The sales process: tips and strategies for success
- Managing your sales cycle
- Milestone eight: Turning your business vision into reality
- Laying a foundation: your marketing plan
- Passion as a strategy
- Conclusion: execute, execute, execute
- About the author
- Isbn
- 9780071477185
- Label
- The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need
- Title
- The ultimate small business marketing toolkit
- Title remainder
- all the tips, forms, and strategies you'll ever need
- Statement of responsibility
- Beth Goldstein
- Language
- eng
- http://library.link/vocab/creatorName
- Goldstein, Beth
- Dewey number
- 658.8
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Small business
- Marketing
- Label
- The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
- Note
- Includes index
- Accompanying material
- 1 CD-ROM.
- Contents
- Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author
- Control code
- 000041249684
- Dimensions
- 24 cm. +
- Extent
- xii, 322 p.
- Isbn
- 9780071477185
- Isbn Type
- (set)
- Other physical details
- ill.
- System details
- CD-ROM system requirements: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7
- Label
- The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
- Note
- Includes index
- Accompanying material
- 1 CD-ROM.
- Contents
- Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author
- Control code
- 000041249684
- Dimensions
- 24 cm. +
- Extent
- xii, 322 p.
- Isbn
- 9780071477185
- Isbn Type
- (set)
- Other physical details
- ill.
- System details
- CD-ROM system requirements: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-ultimate-small-business-marketing-toolkit-/XQjrSPMChGo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-ultimate-small-business-marketing-toolkit-/XQjrSPMChGo/">The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>