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The Resource The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein

The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein

Work
Publication
Extent
xii, 322 p.
Note
Includes index
Contents
  • Introduction and overview
  • Milestone one: How well do you know yourself and your customers?
  • Are you ready? business vision & the entrepreneur
  • Developing a customer profile
  • Determining customer lifetime value
  • Milestone two: Research on an entrepreneur's budget
  • Turning data into knowledge
  • Primary research: surveys get you to the source
  • Improving the reliability of your data
  • Milestone three: Looking outward then in
  • Secondary research: what's happening in your world?
  • Everybody's got options: competition, substitutes & inertia
  • What are you really good at doing?
  • Milestone four: seize the opportunities
  • Identifying partnership strategies
  • Breaking new ground
  • Milestone five: pick your tools: the marketing mix
  • Building a brand: perception is reality
  • Marketing in action
  • The power of the web
  • Milestone six: Why entrepreneurs must know how to sell
  • Personal selling skills
  • Networking
  • Elevator pitches
  • Milestone seven: Relationship management
  • The sales process: tips and strategies for success
  • Managing your sales cycle
  • Milestone eight: Turning your business vision into reality
  • Laying a foundation: your marketing plan
  • Passion as a strategy
  • Conclusion: execute, execute, execute
  • About the author
Isbn
9780071477185
Instance
Label
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need
Title
The ultimate small business marketing toolkit
Title remainder
all the tips, forms, and strategies you'll ever need
Statement of responsibility
Beth Goldstein
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Goldstein, Beth
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Small business
  • Marketing
Label
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
Instantiates
Publication
Note
Includes index
Accompanying material
1 CD-ROM.
Contents
Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author
Control code
000041249684
Dimensions
24 cm. +
Extent
xii, 322 p.
Isbn
9780071477185
Isbn Type
(set)
Other physical details
ill.
System details
CD-ROM system requirements: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7
Label
The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need, Beth Goldstein
Publication
Note
Includes index
Accompanying material
1 CD-ROM.
Contents
Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author
Control code
000041249684
Dimensions
24 cm. +
Extent
xii, 322 p.
Isbn
9780071477185
Isbn Type
(set)
Other physical details
ill.
System details
CD-ROM system requirements: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7

Subject

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