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The Resource The tipping point : how little things can make a big difference, by Malcolm Gladwell

The tipping point : how little things can make a big difference, by Malcolm Gladwell

Label
The tipping point : how little things can make a big difference
Title
The tipping point
Title remainder
how little things can make a big difference
Statement of responsibility
by Malcolm Gladwell
Creator
Subject
Genre
Language
eng
Summary
  • "New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point."
  • "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET
Summary
Explains why major changes in society often happen suddenly and unexpectedly. Also describes the personality types who are natural originators of new ideas and trends
Tone
Writing style
Award
  • New York Times Notable Book, 2000
  • YALSA Outstanding Book for the College Bound, 2009.
http://library.link/vocab/ext/novelist/bookUI
157877
Cataloging source
NUWS:W
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Gladwell, Malcolm
Dewey number
302
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Social psychology
  • Contagion (Social psychology)
  • Causation
  • Context effects (Psychology)
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how little things can make a big difference
Label
The tipping point : how little things can make a big difference, by Malcolm Gladwell
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe
Control code
000024003900
Dimensions
21 cm.
Edition
1st ed.
Extent
viii, 279 p.
Isbn
9781598208276
Lccn
99047576
System control number
(OCoLC)42397965
Label
The tipping point : how little things can make a big difference, by Malcolm Gladwell
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe
Control code
000024003900
Dimensions
21 cm.
Edition
1st ed.
Extent
viii, 279 p.
Isbn
9781598208276
Lccn
99047576
System control number
(OCoLC)42397965

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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