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The Resource The social media bible : tactics, tools, & strategies for business success, Lon Safko

The social media bible : tactics, tools, & strategies for business success, Lon Safko

Label
The social media bible : tactics, tools, & strategies for business success
Title
The social media bible
Title remainder
tactics, tools, & strategies for business success
Statement of responsibility
Lon Safko
Creator
Subject
Language
eng
Summary
This book will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business. Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainmentDetermine which social media tactics you should be using with your customers and employeesEvaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystemMake social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategyDo a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospectsImplement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive Virtually every business can use social media to increase sales and profits, and "The Social Media Bible" will show you how
Cataloging source
NRAND
http://library.link/vocab/creatorName
Safko, Lon
Dewey number
658.87
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
Label
The social media bible : tactics, tools, & strategies for business success, Lon Safko
Instantiates
Publication
Note
  • Previous ed.: 2010
  • Includes index
Contents
  • Machine generated contents note: pt. I Tactics and Tools -- ch. 1 What Is Social Media? -- ch. 2 Say Hello to Social Networking -- ch. 3 It's Not Your Father's E-Mail -- ch. 4 The World of Web Pages -- ch. 5 The Internet Forum -- ch. 6 The Ubiquitous Blog -- ch. 7 The Wisdom of the Wiki -- ch. 8 A Picture Is Worth a Thousand Words (Photo Sharing) -- ch. 9 Talking about the Podcast (Audio Create) -- ch. 10 Got Audio? (Audio Sharing) -- ch. 11 Watch Out for Vlogs (Video Create) -- ch. 12 Got Video? (Video Sharing) -- ch. 13 Thumbs Up for Microblogging -- ch. 14 Live from Anywhere---It's Livecasting -- ch. 15 Virtual Worlds---Real Impact -- ch. 16 Gaming the System: Virtual Gaming -- ch. 17 RSS---Really Simple Syndication Made Simple -- ch. 18 Spotlight on Search (Search Engine Optimization) -- ch. 19 Marketing Yourself (Search Engine Marketing) -- ch. 20 The Formidable Fourth Screen (Mobile) -- ch. 21 Let the Conversation Begin (Interpersonal) --
  • Contents note continued: pt. II Strategy: The Five Steps to Social Media Success -- ch. 22 Analyze Your Existing Media -- ch. 23 The Social Media Trinity -- ch. 24 Integrate Strategies -- ch. 25 Identify Resources -- ch. 26 Implement and Measurement
Control code
000049109324
Dimensions
25 cm.
Edition
3rd ed.
Extent
xviii, 622 p.
Isbn
9781118269749
Isbn Type
(pbk.)
Other physical details
ill.
Label
The social media bible : tactics, tools, & strategies for business success, Lon Safko
Publication
Note
  • Previous ed.: 2010
  • Includes index
Contents
  • Machine generated contents note: pt. I Tactics and Tools -- ch. 1 What Is Social Media? -- ch. 2 Say Hello to Social Networking -- ch. 3 It's Not Your Father's E-Mail -- ch. 4 The World of Web Pages -- ch. 5 The Internet Forum -- ch. 6 The Ubiquitous Blog -- ch. 7 The Wisdom of the Wiki -- ch. 8 A Picture Is Worth a Thousand Words (Photo Sharing) -- ch. 9 Talking about the Podcast (Audio Create) -- ch. 10 Got Audio? (Audio Sharing) -- ch. 11 Watch Out for Vlogs (Video Create) -- ch. 12 Got Video? (Video Sharing) -- ch. 13 Thumbs Up for Microblogging -- ch. 14 Live from Anywhere---It's Livecasting -- ch. 15 Virtual Worlds---Real Impact -- ch. 16 Gaming the System: Virtual Gaming -- ch. 17 RSS---Really Simple Syndication Made Simple -- ch. 18 Spotlight on Search (Search Engine Optimization) -- ch. 19 Marketing Yourself (Search Engine Marketing) -- ch. 20 The Formidable Fourth Screen (Mobile) -- ch. 21 Let the Conversation Begin (Interpersonal) --
  • Contents note continued: pt. II Strategy: The Five Steps to Social Media Success -- ch. 22 Analyze Your Existing Media -- ch. 23 The Social Media Trinity -- ch. 24 Integrate Strategies -- ch. 25 Identify Resources -- ch. 26 Implement and Measurement
Control code
000049109324
Dimensions
25 cm.
Edition
3rd ed.
Extent
xviii, 622 p.
Isbn
9781118269749
Isbn Type
(pbk.)
Other physical details
ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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