Coverart for item
The Resource The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills

The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills

Label
The professionals : strategy, money & the rise of the political campaigner in Australia
Title
The professionals
Title remainder
strategy, money & the rise of the political campaigner in Australia
Statement of responsibility
Stephen Mills
Creator
Author
Subject
Language
eng
Summary
Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Mills, Stephen
Dewey number
324.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Campaign management
  • Marketing
  • Public relations and politics
  • Communication in politics
  • Political campaigns
  • Elections
  • Australia
Target audience
adult
Label
The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • text
  • still image
Control code
000053189254
Dimensions
24 cm.
Extent
310 pages
Isbn
9781863956710
Isbn Type
(paperback)
Other physical details
illustrations (black and white)
Label
The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • text
  • still image
Control code
000053189254
Dimensions
24 cm.
Extent
310 pages
Isbn
9781863956710
Isbn Type
(paperback)
Other physical details
illustrations (black and white)

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre, Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
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