The Resource The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
Resource Information
The item The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside
- Language
- eng
- Label
- The professionals : strategy, money & the rise of the political campaigner in Australia
- Title
- The professionals
- Title remainder
- strategy, money & the rise of the political campaigner in Australia
- Statement of responsibility
- Stephen Mills
- Language
- eng
- Summary
- Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia's political parties went from mass-membership organisations - which provided opportunities for grassroots participation - to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before - from the inside
- http://library.link/vocab/creatorDate
- 1954-
- http://library.link/vocab/creatorName
- Mills, Stephen
- Dewey number
- 324.7
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Campaign management
- Marketing
- Public relations and politics
- Communication in politics
- Political campaigns
- Elections
- Australia
- Target audience
- adult
- Label
- The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053189254
- Dimensions
- 24 cm.
- Extent
- 310 pages
- Isbn
- 9781863956710
- Isbn Type
- (paperback)
- Other physical details
- illustrations (black and white)
- Label
- The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Content category
-
- text
- still image
- Control code
- 000053189254
- Dimensions
- 24 cm.
- Extent
- 310 pages
- Isbn
- 9781863956710
- Isbn Type
- (paperback)
- Other physical details
- illustrations (black and white)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-professionals--strategy-money--the-rise-of/S_MthNXT7EY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-professionals--strategy-money--the-rise-of/S_MthNXT7EY/">The professionals : strategy, money & the rise of the political campaigner in Australia, Stephen Mills</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
