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The Resource The power of experiments : decision making in a data-driven world, Michael Luca and Max H. Bazerman

The power of experiments : decision making in a data-driven world, Michael Luca and Max H. Bazerman

Label
The power of experiments : decision making in a data-driven world
Title
The power of experiments
Title remainder
decision making in a data-driven world
Statement of responsibility
Michael Luca and Max H. Bazerman
Creator
Contributor
Author
Subject
Language
eng
Summary
"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."--
Cataloging source
YDX
http://library.link/vocab/creatorName
Luca, Michael
Dewey number
330.019
Illustrations
illustrations
Index
index present
LC call number
HB74.P8
LC item number
L83 2021
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bazerman, Max H.
http://library.link/vocab/subjectName
  • Economics
  • Experimental economics
  • Decision making
  • Psychology
Label
The power of experiments : decision making in a data-driven world, Michael Luca and Max H. Bazerman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 189-201) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Breaking out of the lab. The power of experiments -- The rise of experiments in psychology and economics -- The rise of behavioral experiments in policymaking -- Experiments in the tech sector. From the behavioral insights team to Booking.com -- #AirbnbWhileBlack -- eBay's $50 million advertising mistake -- Deep discounts at Alibaba -- Shrouded fees at StubHub -- Market-level experiments at Uber -- The Facebook blues -- Experimenting for the social good. Behavioral experiments for the social good -- Healthy, wealthy, and wise -- The behavior change for good project -- The ethics of experimentation -- A final case for experiments and some concluding lessons
Control code
000069775338
Dimensions
23 cm.
Edition
First MIT Press paperback edition.
Extent
xiv, 211 pages
Isbn
9780262542272
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1155705441
Label
The power of experiments : decision making in a data-driven world, Michael Luca and Max H. Bazerman
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 189-201) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Breaking out of the lab. The power of experiments -- The rise of experiments in psychology and economics -- The rise of behavioral experiments in policymaking -- Experiments in the tech sector. From the behavioral insights team to Booking.com -- #AirbnbWhileBlack -- eBay's $50 million advertising mistake -- Deep discounts at Alibaba -- Shrouded fees at StubHub -- Market-level experiments at Uber -- The Facebook blues -- Experimenting for the social good. Behavioral experiments for the social good -- Healthy, wealthy, and wise -- The behavior change for good project -- The ethics of experimentation -- A final case for experiments and some concluding lessons
Control code
000069775338
Dimensions
23 cm.
Edition
First MIT Press paperback edition.
Extent
xiv, 211 pages
Isbn
9780262542272
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1155705441

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