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The Resource The persuaders : the hidden industry that wants to change your mind, James Garvey

The persuaders : the hidden industry that wants to change your mind, James Garvey

Label
The persuaders : the hidden industry that wants to change your mind
Title
The persuaders
Title remainder
the hidden industry that wants to change your mind
Statement of responsibility
James Garvey
Creator
Author
Subject
Language
eng
Summary
The way human beings persuade one another is changing. Every day people will try to change your mind but they won't reason with you. Instead you'll be nudged, anchored, incentivised and manipulated in barely noticeable ways. It's a profound shift in the way we interact with each other. Philosopher James Garvey explores the hidden story of persuasion and the men and women in the business of changing our minds. From the covert PR used to start the first Gulf War to the neuromarketing of products to appeal to our unconscious minds, he reveals the dark arts practiced by professional persuaders. How did we end up with a world where beliefs are mass-produced by lobbyists and PR firms? Is it too late, or can we learn to listen to reason again? The Persuaders is a call to think about how we think now
Cataloging source
CDX
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Garvey, James
Dewey number
168
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public relations
  • Advertising
  • Persuasion (Psychology)
Target audience
adult
Label
The persuaders : the hidden industry that wants to change your mind, James Garvey
Instantiates
Publication
Copyright
Note
GEN.
Bibliography note
Includes bibliographical references (pages [274]-278) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.The Robin Hood on Butcher Lane -- 2.The Art of Steering Heads Inside -- 3.On Second Thoughts -- 4.When Push Comes to Shove -- 5.Lost for Words -- 6.Retail Therapy -- 7.Left to Our Devices -- 8.The Lost Art of Argument
Control code
000057100966
Dimensions
22 cm.
Extent
xv, 288 pages
Isbn
9781848316607
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
99966766954
System control number
(OCoLC)939427264
Label
The persuaders : the hidden industry that wants to change your mind, James Garvey
Publication
Copyright
Note
GEN.
Bibliography note
Includes bibliographical references (pages [274]-278) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: 1.The Robin Hood on Butcher Lane -- 2.The Art of Steering Heads Inside -- 3.On Second Thoughts -- 4.When Push Comes to Shove -- 5.Lost for Words -- 6.Retail Therapy -- 7.Left to Our Devices -- 8.The Lost Art of Argument
Control code
000057100966
Dimensions
22 cm.
Extent
xv, 288 pages
Isbn
9781848316607
Isbn Type
(paperback)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
99966766954
System control number
(OCoLC)939427264

Library Locations

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      -33.938111 151.237977
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