The Resource The marketing series, 3, The power of the brand, (online streaming)
The marketing series, 3, The power of the brand, (online streaming)
Resource Information
The item The marketing series, 3, The power of the brand, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The marketing series, 3, The power of the brand, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success? Survivors: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola. The big lie: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad
- Language
- eng
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- Note
- Title from title frames
- Label
- The marketing series, 3, The power of the brand
- Title
- The marketing series
- Title number
- 3
- Title part
- The power of the brand
- Title variation
- Power of the brand
- Language
- eng
- Summary
- All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? Successes: Brands speak to people in a way that products don't - they have a personality, a style. One of the big brand success story is Innocent Drinks. In just 10 years Innocent's sales went from nothing to over 100 million. Meanwhile Coca-Cola has used its brand to conquer the world - despite its product being little different from the competition. But the UK has its own long-lasting brands, too - like Cadbury's. What's the secret of their success? Survivors: John Lewis is a good example of how brands can survive - it's a question of keeping true to their core values. But as companies getting bigger, this gets harder. And is there a danger in losing sight of the importance of simply having a good product? Brands can be damaged, too. Did Innocent damage its brand when it sold part of its ownership to Coca-Cola? And what about the spectacular problems of Ratners, BP and Toyota? Some brands go on and on however bad their media coverage - like Coca-Cola. The big lie: Companies like Divine Chocolate have found success through its ethical fair trade image. But ethics are often more about image than reality. Can companies like oil giant BP really claim to be green? And are brands deceiving us in a more profound way - making us believe we're inadequate without them? Psychologist Oliver James believes they're literally driving us mad
- Cataloging source
- UtOrBLW
- Characteristic
- videorecording
- Date time place
- Originally produced by TV Choice in 2010
- http://library.link/vocab/relatedWorkOrContributorName
-
- James, Oliver
- Kanopy (Firm)
- Runtime
- 29
- http://library.link/vocab/subjectName
-
- Coca-Cola Company
- Cadbury Ltd
- Marketing
- Product management
- Brand choice
- Brand loyalty
- Technique
- live action
- Label
- The marketing series, 3, The power of the brand, (online streaming)
- Note
- Title from title frames
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1064911
- Dimensions
- unknown
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1064911
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- System control number
- (OCoLC)897768256
- System details
- Mode of access: World Wide Web
- Video recording format
- other
- Label
- The marketing series, 3, The power of the brand, (online streaming)
- Note
- Title from title frames
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1064911
- Dimensions
- unknown
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1064911
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- System control number
- (OCoLC)897768256
- System details
- Mode of access: World Wide Web
- Video recording format
- other
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-series-3-The-power-of-the-brand/P6Rqs5SuWxc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-series-3-The-power-of-the-brand/P6Rqs5SuWxc/">The marketing series, 3, The power of the brand, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The marketing series, 3, The power of the brand, (online streaming)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-series-3-The-power-of-the-brand/P6Rqs5SuWxc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-series-3-The-power-of-the-brand/P6Rqs5SuWxc/">The marketing series, 3, The power of the brand, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
