The Resource The marketing series, 2, The 4 P's and beyond, (online streaming)

The marketing series, 2, The 4 P's and beyond, (online streaming)

Label
The marketing series, 2, The 4 P's and beyond
Title
The marketing series
Title number
2
Title part
The 4 P's and beyond
Title variation
  • 4 P's and beyond
  • Four P's and beyond
Contributor
Subject
Language
eng
Summary
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities. Promotion: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliché. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity. Price & place: "Place" Is where you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition
Cataloging source
UtOrBLW
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 2010
http://library.link/vocab/relatedWorkOrContributorName
Kanopy (Firm)
Runtime
27
http://library.link/vocab/subjectName
Marketing
Technique
live action
Label
The marketing series, 2, The 4 P's and beyond, (online streaming)
Link
Instantiates
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1064909
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 28 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064909
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)956893545
System details
Mode of access: World Wide Web
Video recording format
other
Label
The marketing series, 2, The 4 P's and beyond, (online streaming)
Link
Publication
Note
Title from title frames
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1064909
Dimensions
unknown
Extent
1 online resource (1 video file, approximately 28 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1064909
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)956893545
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

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