The Resource The marketing series, 2, The 4 P's and beyond, (online streaming)
The marketing series, 2, The 4 P's and beyond, (online streaming)
Resource Information
The item The marketing series, 2, The 4 P's and beyond, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The marketing series, 2, The 4 P's and beyond, (online streaming) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities. Promotion: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliché. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity. Price & place: "Place" Is where you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition
- Language
- eng
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- Note
- Title from title frames
- Label
- The marketing series, 2, The 4 P's and beyond
- Title
- The marketing series
- Title number
- 2
- Title part
- The 4 P's and beyond
- Title variation
-
- 4 P's and beyond
- Four P's and beyond
- Language
- eng
- Summary
- The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains and explores each of the Ps. Product: Brompton Bicycle is a manufacturing company based in London. The secret of their success is an iconic product, "hand-built" for its customers. Divine Chocolate makes much of its fair trade credentials - but marketing-wise the product comes first - people won't buy it if they don't like taste. Meanwhile, taxi firm Climatecars sells not a product, but a service - its USP is being green, but quality and consistency are major priorities. Promotion: Television advertising is still the big promotional tool - but beyond the budgets of many companies. Divine has to target its advertising spending and employs shock tactics - going against the cliché. Another useful form of promotion for companies with limited budgets is pr - public relations. But it's not just the small companies - Virgin has been enormously successful at getting free publicity. Price & place: "Place" Is where you sell your goods - and this is changing. The internet now makes possible more targeted and niche marketing. For Brompton Bicycle choosing the right dealers is critical. Pricing, too, is key for all companies - and needs careful attention. Market pricing and cost plus pricing are two key approaches. But how relevant is the classic marketing mix these days? Some marketers want to combine the Ps for product and price into a new P - P for the proposition
- Cataloging source
- UtOrBLW
- Characteristic
- videorecording
- Date time place
- Originally produced by TV Choice in 2010
- http://library.link/vocab/relatedWorkOrContributorName
- Kanopy (Firm)
- Runtime
- 27
- http://library.link/vocab/subjectName
- Marketing
- Technique
- live action
- Label
- The marketing series, 2, The 4 P's and beyond, (online streaming)
- Note
- Title from title frames
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1064909
- Dimensions
- unknown
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1064909
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- System control number
- (OCoLC)956893545
- System details
- Mode of access: World Wide Web
- Video recording format
- other
- Label
- The marketing series, 2, The 4 P's and beyond, (online streaming)
- Note
- Title from title frames
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent
- Control code
- kan1064909
- Dimensions
- unknown
- Extent
- 1 online resource (1 video file, approximately 28 min.)
- File format
- unknown
- Form of item
- online
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- digital, .flv file, sound
- Publisher number
- 1064909
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- System control number
- (OCoLC)956893545
- System details
- Mode of access: World Wide Web
- Video recording format
- other
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-series-2-The-4-Ps-and-beyond/pVwUt-_5VsA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-series-2-The-4-Ps-and-beyond/pVwUt-_5VsA/">The marketing series, 2, The 4 P's and beyond, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The marketing series, 2, The 4 P's and beyond, (online streaming)
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-series-2-The-4-Ps-and-beyond/pVwUt-_5VsA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-series-2-The-4-Ps-and-beyond/pVwUt-_5VsA/">The marketing series, 2, The 4 P's and beyond, (online streaming)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
