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The Resource The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries

The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries

Label
The marketing gurus : lessons from the best marketing books of all times
Title
The marketing gurus
Title remainder
lessons from the best marketing books of all times
Statement of responsibility
Chris Murray and the editors of Soundview Executive Book Summaries
Creator
Subject
Genre
Language
eng
Summary
Summary: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
Member of
Cataloging source
DLC
http://bibfra.me/vocab/lite/collectionName
Soundview executive book summaries
http://library.link/vocab/creatorName
Murray, Chris
Dewey number
658.8
Index
index present
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
Instantiates
Publication
Note
Includes index
Contents
Contents: 1. Differentiate or die / Jack Trout and Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema -- 17. Renovate before you innovate / Sergio Zyman
Control code
000040051262
Dimensions
24 cm.
Extent
xii, 290 p.
Isbn
9781591841050
Other physical details
ill.
Label
The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
Publication
Note
Includes index
Contents
Contents: 1. Differentiate or die / Jack Trout and Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema -- 17. Renovate before you innovate / Sergio Zyman
Control code
000040051262
Dimensions
24 cm.
Extent
xii, 290 p.
Isbn
9781591841050
Other physical details
ill.

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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