The Resource The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
Resource Information
The item The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Summary: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
- Language
- eng
- Extent
- xii, 290 p.
- Note
- Includes index
- Contents
-
- Contents: 1. Differentiate or die / Jack Trout and Steve Rivkin
- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes
- 3. The popcorn report / Faith Popcorn
- 4. Relationship marketing / Regis McKenna
- 5. Networking with the affluent / Thomas Stanley
- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka
- 7. The one to one future / Don Peppers and Martha Rogers
- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel
- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips
- 10. How to drive your competition crazy / Guy Kawasaki
- 11. Crossing the chasm / Geoffrey A. Moore
- 12. Unleashing the killer app / Larry Downes and Chunka Mui
- 13. The anatomy of buzz / Emanuel Rosen
- 14. Purple cow / Seth Godin
- 15. Don't think pink / Lisa Johnson and Andrea Learned
- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema
- 17. Renovate before you innovate / Sergio Zyman
- Isbn
- 9781591841050
- Label
- The marketing gurus : lessons from the best marketing books of all times
- Title
- The marketing gurus
- Title remainder
- lessons from the best marketing books of all times
- Statement of responsibility
- Chris Murray and the editors of Soundview Executive Book Summaries
- Language
- eng
- Summary
- Summary: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET
- Cataloging source
- DLC
- http://bibfra.me/vocab/lite/collectionName
- Soundview executive book summaries
- http://library.link/vocab/creatorName
- Murray, Chris
- Dewey number
- 658.8
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Label
- The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
- Note
- Includes index
- Contents
- Contents: 1. Differentiate or die / Jack Trout and Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema -- 17. Renovate before you innovate / Sergio Zyman
- Control code
- 000040051262
- Dimensions
- 24 cm.
- Extent
- xii, 290 p.
- Isbn
- 9781591841050
- Other physical details
- ill.
- Label
- The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
- Note
- Includes index
- Contents
- Contents: 1. Differentiate or die / Jack Trout and Steve Rivkin -- 2. Lateral marketing / Philip Kotler and Fernando Trias de Bes -- 3. The popcorn report / Faith Popcorn -- 4. Relationship marketing / Regis McKenna -- 5. Networking with the affluent / Thomas Stanley -- 6. Relentless / Johny K. Johansson and Ikujiro Nonaka -- 7. The one to one future / Don Peppers and Martha Rogers -- 8. Up the loyalty ladder / Murray Raphel and Neil Raphel -- 9. Scoring points / Clive Humby, Terry Hunt and Tim Phillips -- 10. How to drive your competition crazy / Guy Kawasaki -- 11. Crossing the chasm / Geoffrey A. Moore -- 12. Unleashing the killer app / Larry Downes and Chunka Mui -- 13. The anatomy of buzz / Emanuel Rosen -- 14. Purple cow / Seth Godin -- 15. Don't think pink / Lisa Johnson and Andrea Learned -- 16. The discipline of market leaders / Michael Treacy and Fred Wiersema -- 17. Renovate before you innovate / Sergio Zyman
- Control code
- 000040051262
- Dimensions
- 24 cm.
- Extent
- xii, 290 p.
- Isbn
- 9781591841050
- Other physical details
- ill.
Subject
Genre
Member of
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-gurus--lessons-from-the-best/hWYHR7NjYvI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-gurus--lessons-from-the-best/hWYHR7NjYvI/">The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-marketing-gurus--lessons-from-the-best/hWYHR7NjYvI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-marketing-gurus--lessons-from-the-best/hWYHR7NjYvI/">The marketing gurus : lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
