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The Resource The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith

The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith

Label
The impact equation : are you making things happen or just making noise?
Title
The impact equation
Title remainder
are you making things happen or just making noise?
Statement of responsibility
Chris Brogan and Julien Smith
Creator
Contributor
Subject
Language
eng
Summary
Chris Brogan and Julien Smith, authors of "Trust Agents", are back with "The Impact Equation" to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller "Trust Agents", being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In "The Impact Equation", Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers
http://library.link/vocab/creatorName
Brogan, Chris
Dewey number
658.872
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Smith, Julien
http://library.link/vocab/subjectName
  • Online social networks
  • Social media
  • Social media
  • Internet marketing
  • Entrepreneurship
  • Creative thinking
  • New products
Label
The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
Instantiates
Publication
Note
Includes index
Control code
000050238477
Dimensions
24 cm.
Extent
xii, 271 p.
Isbn
9780670921942
Isbn Type
(pbk.)
Label
The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
Publication
Note
Includes index
Control code
000050238477
Dimensions
24 cm.
Extent
xii, 271 p.
Isbn
9780670921942
Isbn Type
(pbk.)

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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