The Resource The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
Resource Information
The item The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Chris Brogan and Julien Smith, authors of "Trust Agents", are back with "The Impact Equation" to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller "Trust Agents", being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In "The Impact Equation", Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers
- Language
- eng
- Extent
- xii, 271 p.
- Note
- Includes index
- Isbn
- 9780670921942
- Label
- The impact equation : are you making things happen or just making noise?
- Title
- The impact equation
- Title remainder
- are you making things happen or just making noise?
- Statement of responsibility
- Chris Brogan and Julien Smith
- Language
- eng
- Summary
- Chris Brogan and Julien Smith, authors of "Trust Agents", are back with "The Impact Equation" to show you how to make social media pay. What can the Impact Equation do for you? IMPACT = C (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller "Trust Agents", being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In "The Impact Equation", Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers
- http://library.link/vocab/creatorName
- Brogan, Chris
- Dewey number
- 658.872
- Index
- no index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Smith, Julien
- http://library.link/vocab/subjectName
-
- Online social networks
- Social media
- Social media
- Internet marketing
- Entrepreneurship
- Creative thinking
- New products
- Label
- The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
- Note
- Includes index
- Control code
- 000050238477
- Dimensions
- 24 cm.
- Extent
- xii, 271 p.
- Isbn
- 9780670921942
- Isbn Type
- (pbk.)
- Label
- The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith
- Note
- Includes index
- Control code
- 000050238477
- Dimensions
- 24 cm.
- Extent
- xii, 271 p.
- Isbn
- 9780670921942
- Isbn Type
- (pbk.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-impact-equation--are-you-making-things/dnMazfbvkPo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-impact-equation--are-you-making-things/dnMazfbvkPo/">The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-impact-equation--are-you-making-things/dnMazfbvkPo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-impact-equation--are-you-making-things/dnMazfbvkPo/">The impact equation : are you making things happen or just making noise?, Chris Brogan and Julien Smith</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
