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The Resource The hard sell : the tricks of political advertising, Dee Madigan

The hard sell : the tricks of political advertising, Dee Madigan

Label
The hard sell : the tricks of political advertising
Title
The hard sell
Title remainder
the tricks of political advertising
Statement of responsibility
Dee Madigan
Title variation
Tricks of political advertising
Creator
Author
Subject
Language
eng
Summary
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories, she gives us fascinating industry insight into such issues as: The peculiar challenges of election and government spin. How important messages are conveyed when voters are so cynical about politics. The techniques that are used get you to listen. The gendered nature of it all. During the election process, what happens when 'your team' loses control. When things get personal. When things get sneaky. The reality of having to ditch a perfect ad because of a change in the political landscape. The need to think on your feet. And what happens when you out of money. Ad spend versus media spend. How politicians use journalists. And vice versa. Including revealing stories from some of Dee's recent campaigns such as the 2013 Federal election and the 2012 Queensland election, Dee is candid about the tricks of the trade and the lessons that can be learnt
http://library.link/vocab/creatorName
Madigan, Dee
Dewey number
324.73
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Government and the press
  • Political campaigns
  • Advertising, Political
  • Press and politics
  • Australia
Label
The hard sell : the tricks of political advertising, Dee Madigan
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • still image
  • text
Control code
18199841
Dimensions
20 cm.
Extent
xvii, 206 pages
Isbn
9780522866308
Other physical details
illustrations
Label
The hard sell : the tricks of political advertising, Dee Madigan
Publication
Note
Includes index
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Content category
  • still image
  • text
Control code
18199841
Dimensions
20 cm.
Extent
xvii, 206 pages
Isbn
9780522866308
Other physical details
illustrations

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre, Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
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