Coverart for item
The Resource The four : the hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway

The four : the hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway

Label
The four : the hidden DNA of Amazon, Apple, Facebook and Google
Title
The four
Title remainder
the hidden DNA of Amazon, Apple, Facebook and Google
Statement of responsibility
Scott Galloway
Title variation
  • 4
  • Hidden DNA of Amazon, Apple, Facebook and Google
Creator
Author
Subject
Language
eng
Summary
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four
Cataloging source
WWBK
http://library.link/vocab/creatorName
Galloway, Scott
Dewey number
338.7
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Google (Firm)
  • Apple Computer, Inc
  • Facebook (Firm)
  • Amazon.com (Firm)
  • Computer industry
  • Success in business
  • Strategic planning
  • Consumer behaviour
  • Information services industry
Label
The four : the hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
The four: who are these companies and why write about them? -- Amazon: how Amazon became the most disruptive firm in the largest economy -- Apple: tech goes luxury -- Facebook: love is key to longevity--and great advertising -- Google: our modern-day god -- Lie to me: the Four and funny business -- Business and the body: all businesses appeal to one of three organs -- The T algorithm: what it takes to get to a trillion -- The fifth horseman?: who will be next? -- The Four and you: follow your talent, not your passion -- After the horsemen: where are the Four taking us?
Control code
000060933518
Dimensions
24 cm.
Extent
viii, 310 pages
Isbn
9780593077900
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1005641426
Label
The four : the hidden DNA of Amazon, Apple, Facebook and Google, Scott Galloway
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Contents
The four: who are these companies and why write about them? -- Amazon: how Amazon became the most disruptive firm in the largest economy -- Apple: tech goes luxury -- Facebook: love is key to longevity--and great advertising -- Google: our modern-day god -- Lie to me: the Four and funny business -- Business and the body: all businesses appeal to one of three organs -- The T algorithm: what it takes to get to a trillion -- The fifth horseman?: who will be next? -- The Four and you: follow your talent, not your passion -- After the horsemen: where are the Four taking us?
Control code
000060933518
Dimensions
24 cm.
Extent
viii, 310 pages
Isbn
9780593077900
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1005641426

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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