The Resource The business plan in action : three case studies, (online streaming)

The business plan in action : three case studies, (online streaming)

Label
The business plan in action : three case studies
Title
The business plan in action
Title remainder
three case studies
Contributor
Subject
Language
eng
Summary
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? 1. Aims and objectives: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of St Mary Cray. And linked to a firm's aims will be a description of its product or service. In the case of the Spoonfed company this is a website where you find out everything that's going on in London. --2. Marketing: At the heart of any business plan has to be a marketing plan. Who's going to want your product? How are you going to tell them about it? How much are you going to sell it for? Vital, too, is to show you've done your market research. For the founders of Spoonfed this meant getting on their bikes and surveying potential venues. Meanwhile Louise, founder of fitness business Penelope Fitstar, has developed a "brand identity" which she says is crucial to her marketing plan. --3. Finance: Many people consider the financial section of the business plan the most important - it shows how the money works. You have to explain where your revenue is going to come from, and, critically, that you will have the money when you need it - your cash flow. The financial section is especially important when using your plan to raise money - the founders of Spoonfed used their plan to raise £1 million. Also: plan v reality - how did things work out in practice? --Kanopy
Cataloging source
NZEN
Characteristic
videorecording
Date time place
Originally produced by TV Choice in 2011
http://library.link/vocab/relatedWorkOrContributorName
Kanopy (Firm)
Runtime
25
http://library.link/vocab/subjectName
  • Business planning
  • Strategic planning
  • Small business
Technique
live action
Label
The business plan in action : three case studies, (online streaming)
Link
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1064957
Dimensions
unknown
Extent
1 online resource (1 video file, 25 min. 2 sec.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, stereo., sound, color
Publisher number
1064957
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)900275372
System details
Mode of access: World Wide Web
Video recording format
other
Label
The business plan in action : three case studies, (online streaming)
Link
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1064957
Dimensions
unknown
Extent
1 online resource (1 video file, 25 min. 2 sec.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, stereo., sound, color
Publisher number
1064957
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)900275372
System details
Mode of access: World Wide Web
Video recording format
other

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