The Resource The art of digital branding, Ian Cocoran
The art of digital branding, Ian Cocoran
Resource Information
The item The art of digital branding, Ian Cocoran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item The art of digital branding, Ian Cocoran represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- Rev. ed.
- Extent
- xvii, 285 p.
- Contents
-
- What's in a name? IP addresses. Domain names. Search engines
- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child?
- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps
- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation
- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff
- Functionality now and for the future. Java, Flash, and techie stuff. Functionality
- The luxury brand debate. Online shopping. The winds of change
- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution
- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site
- Isbn
- 9781581158762
- Label
- The art of digital branding
- Title
- The art of digital branding
- Statement of responsibility
- Ian Cocoran
- Language
- eng
- http://library.link/vocab/creatorName
- Cocoran, Ian
- Dewey number
- 658.827
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Electronic commerce
- Internet marketing
- Web sites
- Brand name products
- Brand name products
- Label
- The art of digital branding, Ian Cocoran
- Bibliography note
- Includes bibliographical references and index
- Contents
- What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site
- Control code
- 000047505966
- Dimensions
- 23 cm.
- Edition
- Rev. ed.
- Extent
- xvii, 285 p.
- Isbn
- 9781581158762
- Other physical details
- ill.
- Label
- The art of digital branding, Ian Cocoran
- Bibliography note
- Includes bibliographical references and index
- Contents
- What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site
- Control code
- 000047505966
- Dimensions
- 23 cm.
- Edition
- Rev. ed.
- Extent
- xvii, 285 p.
- Isbn
- 9781581158762
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/The-art-of-digital-branding-Ian-Cocoran/PXnDev_CQEs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/The-art-of-digital-branding-Ian-Cocoran/PXnDev_CQEs/">The art of digital branding, Ian Cocoran</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
