Coverart for item
The Resource The art of digital branding, Ian Cocoran

The art of digital branding, Ian Cocoran

Label
The art of digital branding
Title
The art of digital branding
Statement of responsibility
Ian Cocoran
Creator
Subject
Language
eng
http://library.link/vocab/creatorName
Cocoran, Ian
Dewey number
658.827
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Electronic commerce
  • Internet marketing
  • Web sites
  • Brand name products
  • Brand name products
Label
The art of digital branding, Ian Cocoran
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site
Control code
000047505966
Dimensions
23 cm.
Edition
Rev. ed.
Extent
xvii, 285 p.
Isbn
9781581158762
Other physical details
ill.
Label
The art of digital branding, Ian Cocoran
Publication
Bibliography note
Includes bibliographical references and index
Contents
What's in a name? IP addresses. Domain names. Search engines -- First impressions last. How the human brain works. Whole-brain branding. The good, the bad, and the largely indifferent. Who has the prettiest child? -- Say what you mean and mean what you say. About us. Products and services. Contact us. FAQs. News and investor relations. Search engines and site maps -- It's a small world after all. The hypothetical Pie Co. Brand positioning. Segmentation -- Okay, you built it ; that doesn't mean they're coming. Online clubs and memberships. The online community. Playing games. Offline/online vouchers. Competitions. Other stuff -- Functionality now and for the future. Java, Flash, and techie stuff. Functionality -- The luxury brand debate. Online shopping. The winds of change -- It's all in the best possible taste. Corporate philanthropy and the web. Charity begins at home. The giving mall. The web's contribution -- The emotionally intelligent web site. What is emotional intelligence? EI and the branded web site. The web site emotional intelligence model. the emotional impact of a branded web site. The evolution of a branded web site
Control code
000047505966
Dimensions
23 cm.
Edition
Rev. ed.
Extent
xvii, 285 p.
Isbn
9781581158762
Other physical details
ill.

Library Locations

    • Margaret Martin LibraryBorrow it
      Level 1, Royal Randwick Shopping Centre, Randwick, NSW, 2031, AU
      -33.9151421 151.2408898
Processing Feedback ...