Coverart for item
The Resource The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale

The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale

Label
The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale
Title
The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale
Creator
Subject
Summary
A practical guide for inexperienced marketers who have to develop a marketing strategy. With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy
http://library.link/vocab/creatorName
Spitale, Tom
Nature of contents
dictionaries
http://library.link/vocab/subjectName
Marketing
Label
The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale
Instantiates
Publication
Control code
ODILO:034300000391
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781118797396
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk
Label
The accidental marketer power tools for people who find themselves in marketing roles / Tom Spitale
Publication
Control code
ODILO:034300000391
Dimensions
4 3/4 in. or 12 cm.
Form of item
electronic
http://library.link/vocab/inputERC
True
Isbn
9781118797396
http://library.link/vocab/resourcePreferred
True
Specific material designation
optical disk

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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