The Resource Strategic thinking for advertising creatives, Alice Kavounas Taylor
Strategic thinking for advertising creatives, Alice Kavounas Taylor
Resource Information
The item Strategic thinking for advertising creatives, Alice Kavounas Taylor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.This item is available to borrow from 1 library branch.
Resource Information
The item Strategic thinking for advertising creatives, Alice Kavounas Taylor represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Randwick City Library.
This item is available to borrow from 1 library branch.
- Summary
- Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking
- Language
- eng
- Extent
- 208 pages
- Contents
-
- Machine generated contents note: 1.Product/Service: What, Precisely is Your Advertising Selling?
- 2.Objective: What Must Your Advertising Achieve?
- 3.Target Market: Who Is the Primary Focus of Your Advertising?
- 4.Strategy: How Will Your Advertising Achieve Your Objective?
- 5.Proposition: What's the ሯok' that Will Attract the Target Market?
- 6.Support: Why Does the Product Interest this Target Market?
- 7.Competition: Who Else Is Fighting for Your Target Market's Attention in this Area?
- 8.Mandatory Elements: What Has to Appear in the Advertising - E.G. A Legal Requirement
- 9.Tone of Voice: Describe the Campaign's Character - In three Adjectives, Max!
- 10.Desired Consumer Response: What Do You Want Your Target Audience to Do, Feel or Think After Seeing the Advertising?
- 11.Media Requirement: Where Will the Advertising Appear?
- Isbn
- 9781780672731
- Label
- Strategic thinking for advertising creatives
- Title
- Strategic thinking for advertising creatives
- Statement of responsibility
- Alice Kavounas Taylor
- Language
- eng
- Summary
- Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking
- http://library.link/vocab/creatorName
- Taylor, Alice Kavounas
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Advertising
- Advertising campaigns
- Label
- Strategic thinking for advertising creatives, Alice Kavounas Taylor
- Bibliography note
- Includes bibliographical references (page 201) and index
- Carrier category
- volume
- Content category
- text
- Contents
- Machine generated contents note: 1.Product/Service: What, Precisely is Your Advertising Selling? -- 2.Objective: What Must Your Advertising Achieve? -- 3.Target Market: Who Is the Primary Focus of Your Advertising? -- 4.Strategy: How Will Your Advertising Achieve Your Objective? -- 5.Proposition: What's the ሯok' that Will Attract the Target Market? -- 6.Support: Why Does the Product Interest this Target Market? -- 7.Competition: Who Else Is Fighting for Your Target Market's Attention in this Area? -- 8.Mandatory Elements: What Has to Appear in the Advertising - E.G. A Legal Requirement -- 9.Tone of Voice: Describe the Campaign's Character - In three Adjectives, Max! -- 10.Desired Consumer Response: What Do You Want Your Target Audience to Do, Feel or Think After Seeing the Advertising? -- 11.Media Requirement: Where Will the Advertising Appear?
- Control code
- 000051987363
- Dimensions
- 25 cm.
- Extent
- 208 pages
- Isbn
- 9781780672731
- Isbn Type
- (pbk.)
- Other physical details
- illustrations (chiefly color)
- Label
- Strategic thinking for advertising creatives, Alice Kavounas Taylor
- Bibliography note
- Includes bibliographical references (page 201) and index
- Carrier category
- volume
- Content category
- text
- Contents
- Machine generated contents note: 1.Product/Service: What, Precisely is Your Advertising Selling? -- 2.Objective: What Must Your Advertising Achieve? -- 3.Target Market: Who Is the Primary Focus of Your Advertising? -- 4.Strategy: How Will Your Advertising Achieve Your Objective? -- 5.Proposition: What's the ሯok' that Will Attract the Target Market? -- 6.Support: Why Does the Product Interest this Target Market? -- 7.Competition: Who Else Is Fighting for Your Target Market's Attention in this Area? -- 8.Mandatory Elements: What Has to Appear in the Advertising - E.G. A Legal Requirement -- 9.Tone of Voice: Describe the Campaign's Character - In three Adjectives, Max! -- 10.Desired Consumer Response: What Do You Want Your Target Audience to Do, Feel or Think After Seeing the Advertising? -- 11.Media Requirement: Where Will the Advertising Appear?
- Control code
- 000051987363
- Dimensions
- 25 cm.
- Extent
- 208 pages
- Isbn
- 9781780672731
- Isbn Type
- (pbk.)
- Other physical details
- illustrations (chiefly color)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.randwick.nsw.gov.au/portal/Strategic-thinking-for-advertising-creatives/bHHEF5LI3ow/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.randwick.nsw.gov.au/portal/Strategic-thinking-for-advertising-creatives/bHHEF5LI3ow/">Strategic thinking for advertising creatives, Alice Kavounas Taylor</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.randwick.nsw.gov.au/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.randwick.nsw.gov.au/">Randwick City Library</a></span></span></span></span></div>
