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The Resource Selling the dream : a novel, by Hugh Mackay

Selling the dream : a novel, by Hugh Mackay

Label
Selling the dream : a novel
Title
Selling the dream
Title remainder
a novel
Statement of responsibility
by Hugh Mackay
Creator
Author
Subject
Genre
Language
eng
Summary
Lincoln The Hunter is living the dream. Universally admired and terrifically charming, he has a formidable reputation in the world of advertising, and is the jewel in the crown of agency KK&C. When Linc is handed the reins of the high-budget, high-profile campaign for the groundbreaking new snack 'The Ripper', he knows it's his chance to leverage his way to greater success and greener, more glamourous pastures. No matter that it will leave KK&C floundering in his wake ...Ruthless in his pursuit of professional success, it doesn't occur to Linc that he himself might be the pawn in this great game of advertising, where no method - be it a calculated office affair or 'disruptive skydiving' - is off limits to aid in selling the dream. In this laugh-out-loud funny and frighteningly believable satire, Hugh Mackay lays bare the machinations of this multi-million-dollar industry, and leaves you wondering just where the line between parody and reality falls
Cataloging source
APLS
http://library.link/vocab/creatorDate
1938-
http://library.link/vocab/creatorName
Mackay, Hugh
Index
no index present
Literary form
fiction
http://library.link/vocab/subjectName
  • Advertising agencies
  • Advertising executives
  • Advertising campaigns
  • Advertisers
Label
Selling the dream : a novel, by Hugh Mackay
Instantiates
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
000059857040
Dimensions
21 cm.
Extent
228 pages
Isbn
9781743534861
Isbn Type
(paperback)
Lccn
be2017000658
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)973516611
Label
Selling the dream : a novel, by Hugh Mackay
Publication
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
000059857040
Dimensions
21 cm.
Extent
228 pages
Isbn
9781743534861
Isbn Type
(paperback)
Lccn
be2017000658
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)973516611

Library Locations

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