Coverart for item
The Resource Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley

Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world
Title
Rethinking reputation
Title remainder
how PR trumps marketing and advertising in the new media world
Statement of responsibility
Fraser P. Seitel, John Doorley
Creator
Contributor
Subject
Language
eng
http://library.link/vocab/creatorName
Seitel, Fraser P
Dewey number
659.2
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Doorley, John
http://library.link/vocab/subjectName
  • Internet in publicity
  • Reputation
  • Social media
  • Internet in public relations
  • Corporate image
  • Public relations
  • Publicity
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Instantiates
Publication
Bibliography note
Includes bibliographical references
Contents
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
Control code
000048999090
Edition
1st ed.
Extent
p. cm.
Isbn
9780230338333
Label
Rethinking reputation : how PR trumps marketing and advertising in the new media world, Fraser P. Seitel, John Doorley
Publication
Bibliography note
Includes bibliographical references
Contents
The power of relationships -- The power of publicity -- The power of your personal or company brand -- The power of planning -- The power of reputation -- Control the agenda -- Take either road: just stick to it -- Stick to the script -- The sin of spin -- Rethinking reputation
Control code
000048999090
Edition
1st ed.
Extent
p. cm.
Isbn
9780230338333

Library Locations

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      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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