The Resource Qualitative Consumer Research, Episode 9, (online streaming)

Qualitative Consumer Research, Episode 9, (online streaming)

Label
Qualitative Consumer Research, Episode 9
Title
Qualitative Consumer Research
Title number
Episode 9
Contributor
Subject
Language
eng
Summary
A video from ECU's archive of documentaries and teaching films. In this program Professor Hill describes the procedures to follow in conducting focus groups, the most widely used method of qualitative data collection. Excerpts from a focus group are used to illustrate techniques utilised in conducting this form of research. Produced by David Crewes
Cataloging source
NZEN
Characteristic
videorecording
Date time place
Originally produced by Edith Cowan University in 2012
http://library.link/vocab/relatedWorkOrContributorName
  • Crewes, David
  • Kanopy (Firm)
Runtime
27
http://library.link/vocab/subjectName
  • Consumers
  • Consumer behavior
  • Marketing research
Technique
live action
Label
Qualitative Consumer Research, Episode 9, (online streaming)
Link
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1068955
Dimensions
unknown
Extent
1 online resource (1 video file, 28 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, stereo., sound, color
Publisher number
1068955
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)920555053
System details
Mode of access: World Wide Web
Video recording format
other
Label
Qualitative Consumer Research, Episode 9, (online streaming)
Link
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Control code
kan1068955
Dimensions
unknown
Extent
1 online resource (1 video file, 28 min.)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, stereo., sound, color
Publisher number
1068955
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)920555053
System details
Mode of access: World Wide Web
Video recording format
other

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