The Resource Purple Cow

Purple Cow

Label
Purple Cow
Title
Purple Cow
Creator
Subject
Summary
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable
Accompanying matter
technical information on music
http://library.link/vocab/creatorName
Godin, Seth
http://library.link/vocab/subjectName
  • Business
  • Nonfiction
Label
Purple Cow
Instantiates
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:dcc8770d-5b31-475a-af17-0cf9653475f1
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781469089720
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable
Label
Purple Cow
Publication
Capture and storage technique
digital storage
Configuration of playback channels
unknown
Control code
OVERDRIVE:dcc8770d-5b31-475a-af17-0cf9653475f1
Dimensions
not applicable
Form of item
electronic
Groove width / pitch
not applicable
http://library.link/vocab/inputERC
True
Isbn
9781469089720
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
other
http://library.link/vocab/resourcePreferred
True
Special playback characteristics
unknown
Specific material designation
  • other
  • remote
Speed
unknown
Tape configuration
not applicable
Tape width
not applicable

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
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