The Resource Positioning Your Offering, (online streaming)

Positioning Your Offering, (online streaming)

Label
Positioning Your Offering
Title
Positioning Your Offering
Contributor
Distributor
Subject
Language
eng
Summary
Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you'll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program.
Cataloging source
VDU
Characteristic
videorecording
Date time place
Originally produced by The Great Courses in 2015
Language note
In English
http://library.link/vocab/relatedWorkOrContributorName
  • The Great Courses (Firm)
  • Kanopy (Firm)
Runtime
29
http://library.link/vocab/subjectName
Business education
Technique
live action
Label
Positioning Your Offering, (online streaming)
Link
Instantiates
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1167583
Dimensions
unknown
Extent
1 online resource (streaming video file) (30 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1167583
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956905717
System details
Mode of access: World Wide Web
Video recording format
other
Label
Positioning Your Offering, (online streaming)
Link
Publication
Note
  • In Process Record
  • Title from title frames
  • Film
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
carrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Control code
kan1167583
Dimensions
unknown
Extent
1 online resource (streaming video file) (30 minutes):
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1167583
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System control number
(OCoLC)956905717
System details
Mode of access: World Wide Web
Video recording format
other

Library Locations

    • Lionel Bowen Library and Community CentreBorrow it
      669-673 Anzac Parade, Marouba, NSW, 2035, AU
      -33.938111 151.237977
Processing Feedback ...